App - EU-27
EU-27- The projected total revenue in the App market for the EU-27 is expected to reach US$26.37bn in 2022.
- This estimate takes into account the anticipated annual growth rate of 9.11% (CAGR 2022-2027), which would result in a projected market volume of US$43.51bn by 2027.
- Looking specifically at in-app purchase (IAP) revenue, it is projected to reach US$8.15bn in 2022.
- Additionally, paid app revenue is expected to reach US$473.60m in the same year.
- In terms of advertising revenue within the App market, it is projected to reach US$17.75bn in 2022.
- Furthermore, the number of downloads in the App market is estimated to reach 12.61bn downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$2.09.
- When comparing the global market, it is worth noting that China generates the highest revenue, projected to reach US$162.90bn in 2022.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
