Photo & Video - EU-27

EU-27

The projected total revenue in the Photo & Video market for the EU-27 countries is expected to reach US$0.62bn in 2022.
This represents the estimated market size for this specific segment.
Furthermore, it is anticipated that the total revenue will experience an annual growth rate of 10.74% (CAGR 2022-2027), leading to a projected market volume of US$1.10bn by 2027.
Within the Photo & Video market, the in-app purchase (IAP) revenue is projected to reach US$401.40m in 2022.
This revenue is generated from purchases made within mobile applications.
In addition, the paid app revenue is expected to reach US$97.87m in 2022.
This revenue is generated from the purchase of paid applications in the Photo & Video market.
Moreover, the advertising revenue in the Photo & Video market is projected to reach US$121.50m in 2022.
This revenue is generated from advertising placements within apps and platforms related to the Photo & Video market.
In terms of user engagement, the number of downloads in the Photo & Video market is projected to reach 0.78bn downloads in 2022.
This indicates the popularity and demand for Photo & Video market related content within the EU-27 countries.
To provide further insights, the average revenue per download in the Photo & Video market is currently expected to amount to US$0.79.
This metric demonstrates the average amount of revenue generated per individual download in this market segment.
When comparing the Photo & Video market globally, it is noteworthy that in China generates the highest revenue.
In 2022, in China is projected to generate a revenue of US$5,627.00m within the Photo & Video market.
This highlights the significant market presence and revenue potential in China for this particular segment.

Key regions: Germany, Japan, South Korea, India, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.