Photo & Video - EU-27
EU-27- The projected total revenue in the Photo & Video market for the EU-27 countries is expected to reach US$620.80m in 2022.
- This represents the estimated market size for this specific segment.
- Furthermore, it is anticipated that the total revenue will experience an annual growth rate of 10.57% (CAGR 2022-2027), leading to a projected market volume of US$1.10bn by 2027.
- Within the Photo & Video market, the in-app purchase (IAP) revenue is projected to reach US$401.40m in 2022.
- This revenue is generated from purchases made within mobile applications.
- In addition, the paid app revenue is expected to reach US$97.87m in 2022.
- This revenue is generated from the purchase of paid applications in the Photo & Video market.
- Moreover, the advertising revenue in the Photo & Video market is projected to reach US$121.50m in 2022.
- This revenue is generated from advertising placements within apps and platforms related to the Photo & Video market.
- In terms of user engagement, the number of downloads in the Photo & Video market is projected to reach 782.50m downloads in 2022.
- This indicates the popularity and demand for Photo & Video market related content within the EU-27 countries.
- To provide further insights, the average revenue per download in the Photo & Video market is currently expected to amount to US$0.79.
- This metric demonstrates the average amount of revenue generated per individual download in this market segment.
- When comparing the Photo & Video market globally, it is noteworthy that China generates the highest revenue.
- In 2022, China is projected to generate a revenue of US$5.63bn within the Photo & Video market.
- This highlights the significant market presence and revenue potential China for this particular segment.
- Key regions:
- Germany,
- Japan,
- South Korea,
- India,
- Asia
Definition:
The Photo & Video market contains applications that allow users to browse photos, watch videos, and edit photos and/or videos. This market has some of the biggest and most popular apps for video streaming, such as YouTube and Twitch. Alternatively, with apps such as Picsart, users can edit photos and videos in their phone galleries. Apps in this category are especially useful for content creators, who regularly produce photo and video content for their followers on social media.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
