App - Colombia
Colombia- The Colombian App market is expected to witness significant growth in the coming years.
- By 2022, the total revenue in the App market is projected to reach US$433.30m.
- This indicates a strong potential for economic expansion in the country's digital sector.
- Furthermore, the App market is anticipated to exhibit an annual growth rate of 9.45% between 2022 and 2027, resulting in a projected market volume of US$719.00m by 2027.
- This steady growth trajectory highlights the increasing popularity and demand for mobile applications among Colombian consumers.
- In terms of revenue streams within the App market, in-app purchases (IAP) are expected to generate US$103.40m in 2022.
- This revenue source demonstrates the willingness of Colombian app users to make in-app purchases, indicating a potentially lucrative market for developers and businesses.
- Paid app revenue is also projected to reach US$20.11m in 2022.
- This indicates that despite the availability of free apps, there is still a market for paid applications in Colombia.
- Advertising revenue in the App market is expected to reach US$309.70m in 2022.
- This revenue stream highlights the effectiveness of mobile advertising in reaching Colombian app users and presents an opportunity for businesses to promote their products and services.
- The number of app downloads in the Colombian market is projected to reach 1.98bn downloads in 2022.
- This high volume of downloads reflects the increasing adoption of mobile applications among the Colombian population.
- Currently, the average revenue per download is expected to amount to US$0.22.
- This metric indicates the average amount of revenue generated from each app download, showcasing the potential profitability of the Colombian App market.
- When compared globally, it is worth noting that China generates the most revenue in the App market, with an estimated revenue of US$162.90bn in 2022.
- This emphasizes China's dominant position in the global app economy.
- In summary, the Colombian App market is poised for growth, with significant revenue potential across various revenue streams.
- The increasing number of downloads, coupled with the willingness of Colombian app users to make in-app purchases and engage with mobile advertising, presents a promising landscape for both domestic and international app developers.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
