Games - Colombia
Colombia- The Games market in Colombia is set to achieve impressive results in the coming years.
- By 2022, the total revenue in this market is projected to reach a substantial amount of US$93.99m.
- Moreover, the Games market is expected to exhibit a strong annual growth rate (CAGR 2022-2027) of 11.05%, leading to a projected market volume of US$168.60m by 2027.
- In terms of revenue streams within the Games market, in-app purchases (IAP) are expected to play a significant role.
- It is projected that in 2022, the revenue from in-app purchases will reach a noteworthy amount of US$31.66m.
- Additionally, paid app revenue in the Games market is projected to reach US$5.83m in 2022.
- Furthermore, advertising revenue is expected to reach US$56.51m in the same year.
- The Games market in Colombia is not only projected to generate substantial revenue but also witness a significant number of downloads.
- It is estimated that in 2022, the number of downloads in the Games market will reach an impressive figure of 1.09bn downloads.
- This high number of downloads is attributed to the popularity of gaming among Colombian consumers.
- Despite the large number of downloads, the average revenue per download is expected to be relatively low.
- Currently, the average revenue per download is projected to amount to US$0.09.
- This indicates that while there is a high demand for games in Colombia, the revenue generated per individual download is relatively modest.
- When compared globally, it is interesting to note that China leads the way in terms of revenue generation in the Games market.
- In 2022, it is projected that China will generate a staggering amount of US$62.86bn in revenue.
- This highlights the dominance of the Chinese market in the global gaming industry.
- Overall, the Games market in Colombia is poised for growth and success.
- With impressive revenue projections and a significant number of downloads, the gaming industry in Colombia is set to flourish in the coming years.
- Key regions:
- Europe,
- India,
- United States,
- South Korea,
- Asia
Definition:
The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.Structure:
We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
