App - ASEAN

ASEAN

In 2022, the projected total revenue in the App market for the ASEAN region is estimated to be US$3,772.00m.
This projection suggests a promising growth trajectory for the market.
Furthermore, the revenue is expected to exhibit a compound annual growth rate (CAGR 2022-2027) of 9.00%, indicating a positive outlook for the coming years.
By 2027, the projected market volume is anticipated to reach US$5,867.00m.
Within the App market, the revenue from in-app purchases (IAP) is projected to amount to US$1.92bn in 2022.
This signifies the increasing popularity of in-app purchases among users.
Additionally, the revenue from paid apps is expected to reach US$0.11bn in 2022.
This implies that users are willing to pay for premium apps.
Advertising revenue within the App market is also projected to have substantial growth, reaching US$1.74bn in 2022.
This highlights the significance of advertising as a revenue stream for app developers and platforms.
In terms of user engagement, the number of app downloads in the ASEAN region is projected to reach 13,930.00m downloads in 2022.
This indicates a strong demand for apps within the region.
Furthermore, the average revenue per download is currently estimated to be US$0.27 , showcasing the potential profitability of app downloads.
When comparing the ASEAN region to other global markets, it is worth noting that in China generates the highest revenue in the App market.
In 2022, in China's projected revenue is a staggering US$162.90bn.
This highlights in China's dominance in the global app market and its significant contribution to the industry's overall revenue.
Overall, the App market in the ASEAN region is poised for growth and offers promising opportunities for developers, advertisers, and users alike.
The projected revenue figures demonstrate the market's potential and underscore the importance of the app economy in the region's digital landscape.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.