Health & Fitness - ASEAN

ASEAN

The Health & Fitness market in ASEAN is expected to see a significant increase in total revenue.
It is projected to reach US$17.16m in 2022.
This indicates a positive growth trend for the industry.
Moving forward, the market is anticipated to exhibit a compound annual growth rate (CAGR) of 9.71% between 2022 and 2027.
By the end of this period, the projected market volume is estimated to reach US$26.38m.
Within the Health & Fitness market, in-app purchase (IAP) revenue is also expected to experience substantial growth.
It is projected to reach US$10.38m in 2022.
This can be attributed to the increasing popularity of mobile applications and the willingness of users to make purchases within these apps.
Paid app revenue is another significant contributor to the Health & Fitness market.
It is projected to reach US$2.55m in 2022.
This indicates a strong demand for premium applications within this segment.
Additionally, advertising revenue is expected to play a notable role in the Health & Fitness market.
It is projected to reach US$4.23m in 2022.
This suggests that businesses within the industry are investing in advertising to promote their products and services.
The number of downloads within the Health & Fitness market is projected to reach 129.10m downloads in 2022.
This demonstrates the high level of interest and engagement from consumers in ASEAN.
Furthermore, the average revenue per download is currently expected to amount to US$0.13.
This metric indicates the average amount of revenue generated per individual download of an application or service within the Health & Fitness market.
In a global context, in China stands out as the country generating the highest revenue within the Health & Fitness market.
In 2022, it is projected to reach an impressive US$1,606.00m.
This highlights the strong presence and market dominance of the United States in this industry.

Key regions: Europe, Germany, South Korea, Japan, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.