Market Insights Consumer Tobacco Products

Smoking Tobacco - Kenya

Kenya

In 2024, the revenue in the Smoking Tobacco market in Kenya amounts to Ksh US$53.9m.
It is projected that the market will experience an annual growth rate of 0.59% (CAGR 2024-2029).
When compared to other countries worldwide, in China generates the highest revenue in this segment, reaching Ksh US$13,510m in 2024.
In terms of per capita figures, each person in Kenya is estimated to generate Ksh US$1.27 in revenue in 2024.
Looking ahead, by 2029, the volume in the Smoking Tobacco market is expected to reach 0.4bn pieces units.
However, there is a projected volume decline of -2.8% in the segment for the year 2025.
On average, each person in Kenya is expected to consume 10.8pieces units of Smoking Tobacco market in 2024.
Kenya's smoking tobacco market is experiencing a growing demand for locally-produced, hand-rolled cigarettes among young urban consumers.

Key regions: Germany, United States, China, Worldwide, Russia

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Currency

Analyst Opinion

Smoking Tobacco (including pipe tobacco but excluding smokeless tobacco) is mostly relevant in markets where taxation differentials induce consumers to substitute ready-made cigarettes with roll-your-own cigarettes. To make overall per-capita consumption more comparable, smoking tobacco is described in terms of grams here, with one gram of tobacco roughly equaling the content of one filter cigarette.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Smoking Tobacco.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.