Toilet Paper - EU-27

EU-27

Highlights

In the year 2024, the revenue generated in the Toilet Paper market in EU-27 amounts to US$13.20bn.
It is projected that the market will witness an annual growth rate of 3.85% (CAGR 2024-2029).
When compared globally, China leads the pack with a revenue of US$24bn in 2024.
To put it in perspective, in 2024, each person in EU-27 contributes US$29.50 in revenue to the Toilet Paper market.
Looking ahead, by 2029, the volume in this segment is expected to reach 4.5bn kg units.
Furthermore, there is an estimated volume growth of 1.3% in 2025.0.
On an individual level, the average volume per person in the Toilet Paper market is anticipated to be 9.5kg units in 2024.
Germany, known for its eco-consciousness, sees a rising trend in the demand for recycled and biodegradable toilet paper.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).