Market Insights Consumer Tissue & Hygiene Paper

Face Masks - Italy

Italy

In 2024, the revenue in the Face Masks market in Italy amounts to US$61.26m.
It is projected that the market will experience an annual growth rate of -0.27% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this segment, reaching US$1,131m in 2024.
In terms of per capita revenues, each person in Italy is expected to generate US$1.04 in 2024.
Looking ahead, the volume in the Face Masks market is predicted to reach 0.1bn pieces by 2029.
However, there is anticipated volume decline of -3.5% in 2025.
On average, each person in Italy is expected to contribute 2.30pieces in volume to the Face Masks market in 2024.
The demand for high-quality, fashion-forward face masks in Italy is surging as Italians prioritize both safety and style in their daily lives.

Key regions: Indonesia, United States, Europe, Vietnam, South Korea

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Analyst Opinion

Just like products such as hand sanitizers and OTC medicines, face masks sales witnessed exponential growth during the peak years of the COVID-19 pandemic, 2020 and 2021, with manufacturers in industries such as Apparel, Oil and Gas, and Automobile turning to face masks production, in order to meet the demand. Over the next few years however, demand is set to reduce, amid the waning COVID-19 cases, increased vaccinations and removal of governmental norms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).