Face Masks - Europe

  • Europe
  • The Face Masks market in Europe is projected to generate a revenue of US$1.08bn in 2024.
  • This market is expected to experience an annual growth rate of 0.37% (CAGR 2024-2029).
  • When compared globally, in China leads in terms of revenue generation, reaching US$1,131m in 2024.
  • In relation to the total population, the per person revenue in Europe's Face Masks market is estimated to be US$1.28 in 2024.
  • Looking ahead, the volume in the Face Masks market is predicted to reach 2.6bn pieces units by 2029.
  • However, there is a projected volume decline of -2.1% in 2025.
  • On average, each person in Europe is expected to consume 3.23pieces units of face masks in 2024.
  • In Europe, Germany is experiencing a surge in demand for face masks due to the country's high adherence to safety measures and strong healthcare system.

Key regions: Indonesia, United States, Europe, Vietnam, South Korea

Market
Region
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jun 2024

Source: Statista Market Insights

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Most recent update: Jun 2024

Source: Statista Market Insights

Consumer

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This report presents a comprehensive analysis and additional information on the Face Masks market, in a PDF format.
Face Masks: market data & analysis - Background Face Masks: market data & analysis - Cover

Volume

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Most recent update: Jun 2024

Source: Statista Market Insights

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Most recent update: Jun 2024

Source: Statista Market Insights

Price

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Most recent update: Jun 2024

Source: Statista Market Insights

Analyst Opinion

Just like products such as hand sanitizers and OTC medicines, face masks sales witnessed exponential growth during the peak years of the COVID-19 pandemic, 2020 and 2021, with manufacturers in industries such as Apparel, Oil and Gas, and Automobile turning to face masks production, in order to meet the demand. Over the next few years however, demand is set to reduce, amid the waning COVID-19 cases, increased vaccinations and removal of governmental norms.

Global Comparison

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Most recent update: Jun 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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