Security - Nordics | Statista Market Forecast

Revenue in the Security market is projected to reach US$533.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.30%, resulting in a projected market volume of US$759.1m by 2029.
In the Security market, the number of active households is expected to amount to 4.9m users by 2029.
Household penetration will be 27.5% in 2024 and is expected to hit 34.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$124.60.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Nordics has been experiencing significant growth in recent years, driven by various factors such as increasing security concerns, technological advancements, and government regulations. Customer preferences in the Security market in Nordics have been shifting towards more advanced and integrated security solutions.

Customers are seeking comprehensive security systems that can protect their assets, employees, and data from various threats, including physical intrusions, cyber attacks, and fraud. This has led to a growing demand for solutions such as video surveillance, access control, intrusion detection, and cybersecurity. Additionally, customers are also looking for scalable and flexible solutions that can be easily integrated with their existing infrastructure and adapted to their specific needs.

One of the key trends in the Security market in Nordics is the adoption of cloud-based security solutions. Cloud-based security offers several advantages such as flexibility, scalability, and cost-effectiveness. It allows customers to access and manage their security systems remotely, enabling real-time monitoring and quick response to security incidents.

The increasing use of cloud-based security solutions is also driven by the growing adoption of Internet of Things (IoT) devices, which generate large amounts of data that need to be securely stored and analyzed. Another trend in the Security market in Nordics is the integration of artificial intelligence (AI) and machine learning (ML) technologies into security systems. AI and ML algorithms can analyze large volumes of data and detect patterns or anomalies that may indicate security threats.

This enables proactive threat detection and prevention, enhancing the overall security posture of organizations. AI and ML technologies are also being used to automate security processes, such as facial recognition for access control or automated incident response. Local special circumstances in the Security market in Nordics include the region's high level of technological adoption and digitalization.

The Nordics are known for their advanced IT infrastructure and high internet penetration rates, which create a favorable environment for the adoption of security solutions. Additionally, the region has a strong focus on privacy and data protection, which drives the demand for secure and compliant security systems. Underlying macroeconomic factors that contribute to the development of the Security market in Nordics include the region's stable economy, high disposable income levels, and strong government support for cybersecurity initiatives.

The Nordics have a thriving business environment, with many multinational companies and startups operating in various industries. These organizations require robust security solutions to protect their assets and ensure business continuity. Furthermore, the governments in the Nordics have implemented strict regulations and standards for data protection and cybersecurity, which create a legal framework and incentives for organizations to invest in security solutions.

Overall, the Security market in Nordics is expected to continue its growth trajectory in the coming years, driven by customer preferences for advanced and integrated security solutions, the adoption of cloud-based and AI-powered technologies, local special circumstances such as high technology adoption and focus on privacy, and underlying macroeconomic factors such as a stable economy and government support for cybersecurity initiatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.