Security - Central & Western Europe

Revenue in the Security market is projected to reach US$3.2bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.78%, resulting in a projected market volume of US$5.2bn by 2029.
In the Security market, the number of active households is expected to amount to 55.3m users by 2029.
Household penetration will be 29.3% in 2024 and is expected to hit 37.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$67.33.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Central & Western Europe is experiencing significant growth and development. Customer preferences in the Security market in Central & Western Europe are shifting towards more advanced and sophisticated security solutions.

Customers are increasingly looking for integrated security systems that can provide comprehensive protection for their homes, businesses, and public spaces. This includes a combination of physical security measures such as surveillance cameras, access control systems, and alarm systems, as well as digital security solutions like cybersecurity software and encryption technologies. Customers are also demanding user-friendly interfaces and mobile access to their security systems, allowing them to monitor and control their security measures remotely.

Trends in the Security market in Central & Western Europe include the adoption of artificial intelligence (AI) and machine learning (ML) technologies. AI and ML are being used to enhance the capabilities of security systems, enabling them to automatically detect and respond to potential threats. For example, AI-powered video analytics can analyze surveillance footage in real-time to identify suspicious behavior or objects, while ML algorithms can continuously learn and adapt to new security risks.

This trend is driven by the increasing availability of data and the need for faster and more accurate threat detection. Another trend in the Security market in Central & Western Europe is the integration of security systems with other smart home and IoT devices. Customers are seeking seamless connectivity between their security systems and other devices such as smart locks, lighting controls, and voice assistants.

This integration allows for more efficient and convenient management of security measures, as well as the ability to automate responses based on specific triggers or events. Local special circumstances in Central & Western Europe are also influencing the development of the Security market. One such circumstance is the increasing focus on data privacy and protection.

With the implementation of the General Data Protection Regulation (GDPR) in the European Union, companies are required to ensure the security and privacy of personal data. This has led to a greater emphasis on cybersecurity measures and the adoption of encryption technologies to safeguard sensitive information. Underlying macroeconomic factors driving the growth of the Security market in Central & Western Europe include the increasing urbanization and industrialization in the region.

As cities expand and industries grow, there is a greater need for security measures to protect people, property, and assets. Additionally, the rising awareness of security threats and the potential consequences of security breaches have prompted individuals and organizations to invest in robust security solutions. In conclusion, the Security market in Central & Western Europe is developing rapidly due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors.

The market is witnessing a shift towards integrated and advanced security solutions, driven by the demand for comprehensive protection and user-friendly interfaces. The adoption of AI and ML technologies, as well as the integration with other smart home and IoT devices, are also shaping the market. Furthermore, local special circumstances such as data privacy regulations and the increasing urbanization and industrialization in the region are driving the growth of the Security market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.