Control & Connectivity - Central & Western Europe

Revenue in the Control & Connectivity market is projected to reach US$7.2bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.82%, resulting in a projected market volume of US$12.0bn by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 138.7m users by 2029.
Household penetration will be 28.0% in 2024 and is expected to hit 93.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$173.70.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Central & Western Europe is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Central & Western Europe are driving the growth of the Control & Connectivity market.

Customers in this region are increasingly demanding seamless connectivity and control over their devices and systems. They want to be able to easily connect and control their smart homes, smart appliances, and other IoT devices. This demand is fueled by the desire for convenience, efficiency, and improved quality of life.

As a result, there is a growing market for Control & Connectivity solutions that can meet these customer preferences. Trends in the market are also contributing to the development of the Control & Connectivity market in Central & Western Europe. One major trend is the increasing adoption of smart home technology.

Smart home devices, such as smart thermostats, smart lighting, and smart security systems, are becoming more popular as customers seek to automate and control their homes. This trend is driving the demand for Control & Connectivity solutions that can integrate and connect these devices. Another trend in the market is the rise of Industry 4.

0 and the Industrial Internet of Things (IIoT). Central & Western Europe is known for its strong manufacturing sector, and companies in this region are increasingly adopting IIoT technologies to improve productivity, efficiency, and safety in their operations. This includes the use of Control & Connectivity solutions to connect and control industrial equipment and processes.

This trend is driving the growth of the Control & Connectivity market in the industrial sector. Local special circumstances in Central & Western Europe are also influencing the development of the Control & Connectivity market. For example, the region has a high level of technological sophistication and a strong focus on innovation.

This creates a favorable environment for the adoption of Control & Connectivity solutions, as customers are more willing to embrace new technologies and solutions. Additionally, the region has a well-developed infrastructure and a high level of connectivity, which enables the widespread deployment of Control & Connectivity solutions. Underlying macroeconomic factors are also contributing to the growth of the Control & Connectivity market in Central & Western Europe.

The region has a strong and stable economy, which provides a favorable business environment for companies operating in the market. Additionally, the region has a large population and a high level of disposable income, which creates a significant market for Control & Connectivity solutions. In conclusion, the Control & Connectivity market in Central & Western Europe is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The increasing demand for seamless connectivity and control, the adoption of smart home technology and IIoT, the region's technological sophistication and innovation, and the strong economy and large population are all driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.