Energy Management - Central & Western Europe

Revenue in the Energy Management market is projected to reach US$2.5bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.74%, resulting in a projected market volume of US$3.9bn by 2029.
In the Energy Management market, the number of active households is expected to amount to 33.9m users by 2029.
Household penetration will be 19.4% in 2024 and is expected to hit 22.8% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$81.82.

Definition:

Energy Management market covers the sale of products for the control and reduction of energy consumption (e.g., automated heating control and timers) as well as connected sensors (e.g., temperature, sunlight, and precipitation sensors).
Networked light bulbs (see Comfort & Lighting) and smart sockets/plugs (see Control & Connectivity) are not included. Unlike in previous releases, smart plugs are no longer part of this segment but can now be found in the Control & Connectivity market. Smart Meters are not part of our Smart Home market.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Xiaomi, Google, Honeywell, LG, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for energy saving
Thermostats (e.g., Sonoff Smart Radiator Thermostat TRVZB, Bosch Smart Home Room Thermostat II), radiator controls (e.g., TESLA Smart), temperature/wind/humidity sensors with connection to a broader smart home (e.g., TP-Link Tapo T310, Sonoff SNZB-02D)

Bulbs, window and door sensors (see Comfort & Lighting)
Connected household appliances (see Smart Appliances)
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Energy Management market in Central & Western Europe is experiencing significant growth and development due to several key factors. Customer preferences in the region are shifting towards more sustainable and energy-efficient solutions.

With increasing awareness of climate change and the need to reduce carbon emissions, businesses and households are actively seeking ways to optimize energy consumption and reduce their environmental impact. This has led to a growing demand for energy management solutions that can help monitor and control energy usage, identify areas of inefficiency, and implement measures to improve energy efficiency. One trend in the market is the adoption of smart grid technologies.

Smart grids enable the integration of renewable energy sources, such as solar and wind power, into the existing energy infrastructure. They also allow for real-time monitoring and control of energy consumption, enabling more efficient distribution and utilization of energy resources. This trend is particularly prevalent in countries with high renewable energy penetration, such as Germany and Denmark.

Another trend in the market is the increasing use of energy management systems in commercial buildings. These systems help businesses track and analyze their energy usage, identify opportunities for energy savings, and optimize the performance of building systems such as heating, ventilation, and lighting. The implementation of energy management systems in commercial buildings not only helps reduce energy costs but also improves occupant comfort and productivity.

Local special circumstances in Central & Western Europe also contribute to the development of the Energy Management market. The region has a well-developed infrastructure and a high level of technological advancement, making it easier for businesses and households to adopt energy management solutions. Additionally, the European Union has set ambitious energy efficiency targets, which further drive the demand for energy management solutions in the region.

Underlying macroeconomic factors also play a role in the growth of the Energy Management market in Central & Western Europe. The region has a strong focus on sustainability and environmental responsibility, which is reflected in government policies and regulations. These policies provide incentives for businesses and households to invest in energy management solutions and promote the development of the market.

In conclusion, the Energy Management market in Central & Western Europe is experiencing growth and development driven by customer preferences for sustainable and energy-efficient solutions, trends such as the adoption of smart grid technologies and energy management systems in commercial buildings, local special circumstances including a well-developed infrastructure and ambitious energy efficiency targets, and underlying macroeconomic factors such as government policies and regulations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.