Home Entertainment - G20 | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$10.7bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.34%, resulting in a projected market volume of US$12.7bn by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 339.7m users by 2029.
Household penetration will be 11.8% in 2024 and is expected to hit 34.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$93.98.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in G20 is experiencing significant growth and development in recent years.

Customer preferences: Customers in the G20 countries have shown a strong preference for home entertainment products and services. With the increasing availability of high-speed internet and advancements in technology, consumers are increasingly turning to home entertainment options for their leisure and entertainment needs. Streaming services, such as Netflix and Amazon Prime Video, have gained immense popularity due to their convenience and wide range of content offerings. Additionally, the demand for smart TVs, gaming consoles, and home audio systems has also witnessed a significant rise as consumers seek to enhance their home entertainment experiences.

Trends in the market: One of the key trends in the Home Entertainment market in G20 is the shift towards digital content consumption. With the rise of streaming services and digital platforms, consumers are moving away from traditional forms of entertainment, such as cable and satellite TV. This trend is driven by factors such as the convenience of on-demand content, the ability to personalize viewing experiences, and cost-effectiveness. As a result, traditional media companies are adapting to this trend by launching their own streaming platforms and investing in digital content production. Another trend in the market is the increasing integration of artificial intelligence (AI) and voice control technology in home entertainment devices. Smart speakers, such as Amazon Echo and Google Home, have become popular choices for consumers as they offer hands-free control of various entertainment devices and services. AI-powered voice assistants, like Amazon's Alexa and Apple's Siri, are also being integrated into TVs and other home entertainment devices, allowing users to control their entertainment experiences with simple voice commands.

Local special circumstances: The Home Entertainment market in G20 is influenced by various local special circumstances in each country. For example, in countries with a large population and high internet penetration, such as China and India, the demand for home entertainment products and services is driven by the sheer size of the consumer base. These countries also have their own local streaming platforms and content providers that cater to the specific preferences and tastes of the local audience. In countries with a strong gaming culture, such as the United States, Japan, and South Korea, the demand for gaming consoles and accessories is particularly high. These countries are also home to major gaming companies and studios, which contribute to the growth of the local gaming and home entertainment industries.

Underlying macroeconomic factors: The growth and development of the Home Entertainment market in G20 can be attributed to several underlying macroeconomic factors. Firstly, the increasing disposable incomes of consumers in many G20 countries have allowed them to spend more on leisure and entertainment activities. As a result, consumers are willing to invest in high-quality home entertainment products and services to enhance their entertainment experiences. Secondly, advancements in technology and the increasing affordability of home entertainment devices have made them more accessible to a wider consumer base. This has led to a higher adoption rate of home entertainment products and services, further driving the growth of the market. Lastly, the COVID-19 pandemic has also played a role in shaping the Home Entertainment market in G20. With lockdowns and restrictions on social gatherings, consumers have turned to home entertainment options to keep themselves entertained. This has led to a surge in demand for home entertainment products and services, as consumers seek to create immersive entertainment experiences within the confines of their homes. Overall, the Home Entertainment market in G20 is witnessing significant growth and development, driven by customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer demands evolve, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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