Security - G20

  • G20
  • Revenue in the Security market is projected to reach US$21.9bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.76%, resulting in a projected market volume of US$33.0bn by 2028.
  • In the Security market, the number of active households is expected to amount to 572.0m users by 2028.
  • Household penetration will be 12.7% in 2024 and is expected to hit 34.2% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$108.30.
 
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Analyst Opinion

The Security market in G20 has been experiencing significant growth and development in recent years. This can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in the Security market in G20 have shown a strong preference for advanced and innovative security solutions. With the increasing threat of cyber attacks and other security breaches, customers are seeking cutting-edge technologies to protect their assets. They are also looking for integrated security systems that can provide comprehensive protection across multiple areas, such as physical security, cybersecurity, and data protection.

Trends in the market:
One of the key trends in the Security market in G20 is the rise of cloud-based security solutions. Cloud technology offers numerous benefits, including scalability, flexibility, and cost-effectiveness. As a result, many customers are opting for cloud-based security solutions, which allow them to easily scale their security infrastructure as their needs evolve. Additionally, the adoption of artificial intelligence and machine learning technologies is gaining momentum in the Security market. These technologies enable security systems to analyze large amounts of data in real-time, identify potential threats, and take proactive measures to mitigate risks.

Local special circumstances:
The Security market in each G20 country is influenced by its own unique set of circumstances. For example, in countries with high crime rates or geopolitical tensions, there is a greater demand for security solutions. Similarly, countries that are heavily reliant on critical infrastructure, such as energy or transportation, may prioritize security measures to protect these assets. Additionally, the level of government regulation and support for the security industry can vary across G20 countries, which can impact the growth and development of the market.

Underlying macroeconomic factors:
The Security market in G20 is also influenced by underlying macroeconomic factors. For instance, economic growth and stability can drive investment in security solutions, as businesses and individuals seek to protect their assets and mitigate risks. Similarly, increasing urbanization and population growth can create a greater need for security measures in cities, such as surveillance systems and access control solutions. Additionally, the increasing digitization of industries and the growing threat of cyber attacks are driving demand for cybersecurity solutions in the Security market. In conclusion, the Security market in G20 is developing rapidly due to customer preferences for advanced security solutions, trends such as cloud-based security and artificial intelligence, local special circumstances, and underlying macroeconomic factors. As the need for security continues to grow, the market is expected to further expand and evolve in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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