Home Entertainment - Benelux | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$285.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.45%, resulting in a projected market volume of US$322.6m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 7.5m users by 2029.
Household penetration will be 18.8% in 2024 and is expected to hit 54.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$112.80.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Benelux is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Home Entertainment market in Benelux are shifting towards more immersive and interactive experiences.

Consumers are increasingly looking for technologies that offer high-quality audio and video, as well as seamless connectivity and integration with other devices. This preference for immersive experiences is driving the demand for home theater systems, smart TVs, and gaming consoles. Additionally, there is a growing interest in streaming services and online content platforms, as consumers seek convenient and on-demand access to a wide range of entertainment options.

Trends in the market are also contributing to its development. One notable trend is the rise of smart home technology, which allows consumers to control their entertainment systems and other devices through voice commands or smartphone apps. This trend is driving the adoption of smart speakers and voice assistants, as well as home automation systems.

Another trend is the increasing popularity of virtual reality (VR) and augmented reality (AR) technologies, which offer new and immersive ways to experience entertainment. The demand for VR headsets and AR devices is expected to grow as more content and applications become available. Local special circumstances in Benelux are also influencing the Home Entertainment market.

The region has a high level of internet penetration and a strong infrastructure, which supports the adoption of digital technologies and online entertainment services. Additionally, Benelux countries have a high standard of living and disposable income, which allows consumers to invest in premium home entertainment products and services. Furthermore, the region has a strong gaming culture, with a significant number of gamers and esports enthusiasts.

This gaming culture drives the demand for gaming consoles, gaming accessories, and gaming-related content. Underlying macroeconomic factors also play a role in the development of the Home Entertainment market in Benelux. The region has a stable economy and a favorable business environment, which encourages investment and innovation in the technology sector.

Furthermore, the increasing urbanization and the growing number of households in the region contribute to the demand for home entertainment products and services. Additionally, the COVID-19 pandemic has accelerated the adoption of home entertainment technologies, as more people spend time at home and seek entertainment options indoors. Overall, the Home Entertainment market in Benelux is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The demand for immersive experiences, smart home technology, VR and AR devices, and gaming-related products is driving the growth of the market. With favorable economic conditions and a strong infrastructure, the region is well-positioned to continue its development in the Home Entertainment sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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