Smart Appliances - Benelux

  • Benelux
  • Revenue in the Smart Appliances market is projected to reach US$1.1bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.43%, resulting in a projected market volume of US$1.5bn by 2028.
  • In the Smart Appliances market, the number of active households is expected to amount to 6.1m users by 2028.
  • Household penetration will be 16.1% in 2024 and is expected to hit 44.3% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$0.49k.
 
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Analyst Opinion

The Smart Appliances market in Benelux is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region are shifting towards smart appliances that offer convenience, energy efficiency, and connectivity.

Consumers are increasingly looking for appliances that can be controlled remotely through smartphones or voice assistants, allowing them to manage their household tasks more efficiently. Additionally, there is a growing awareness of the environmental impact of traditional appliances, leading to a preference for energy-saving devices that can help reduce electricity consumption. Trends in the market are also contributing to the growth of the Smart Appliances market in Benelux.

The Internet of Things (IoT) is playing a crucial role in driving the adoption of smart appliances. With IoT connectivity, appliances can communicate with each other and with the user, enabling seamless integration and automation of household tasks. This trend is particularly appealing to tech-savvy consumers in the Benelux region who value the convenience and time-saving benefits of smart appliances.

Furthermore, there is a growing demand for appliances that offer advanced features such as voice control, personalized settings, and data analytics, which enhance the overall user experience. Local special circumstances in the Benelux region are also contributing to the growth of the Smart Appliances market. The region has a high level of internet penetration and smartphone usage, providing a solid infrastructure for the adoption of smart appliances.

Additionally, the Benelux region has a strong focus on sustainability and energy efficiency, with governments and organizations promoting the use of eco-friendly appliances. This creates a favorable environment for the sale of smart appliances that offer energy-saving features and contribute to a greener lifestyle. Underlying macroeconomic factors are also driving the growth of the Smart Appliances market in Benelux.

The region has a stable and prosperous economy, with high disposable incomes and a strong purchasing power. This enables consumers to invest in premium smart appliances that offer advanced features and higher quality. Moreover, the increasing urbanization in the region is leading to smaller living spaces, which creates a need for compact and multifunctional appliances that can optimize space utilization.

In conclusion, the Smart Appliances market in Benelux is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for convenience, energy efficiency, and connectivity is driving the adoption of smart appliances in the region. With the increasing popularity of IoT, advanced features, and a focus on sustainability, the market is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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