Control & Connectivity - Pakistan

Revenue in the Control & Connectivity market is projected to reach US$13.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.77%, resulting in a projected market volume of US$15.9m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 2.7m users by 2029.
Household penetration will be 1.9% in 2024 and is expected to hit 6.1% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$16.75.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Pakistan is experiencing significant growth and development due to several key factors. Customer preferences in Pakistan are driving the demand for control and connectivity solutions.

As the country continues to modernize and digitize, there is a growing need for advanced control systems and connectivity solutions in various industries such as manufacturing, healthcare, and transportation. Customers in Pakistan are increasingly looking for solutions that can improve efficiency, enhance productivity, and streamline operations. They are also seeking reliable and secure connectivity options to ensure seamless communication and data exchange.

One of the major trends in the Control & Connectivity market in Pakistan is the adoption of Internet of Things (IoT) technology. IoT enables the connection and control of various devices and systems, allowing for real-time monitoring, data analysis, and automation. This trend is driven by the increasing availability of affordable IoT devices and the growing awareness of the benefits of IoT in improving operational efficiency and reducing costs.

As a result, businesses in Pakistan are investing in IoT-enabled control and connectivity solutions to optimize their processes and gain a competitive edge. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies. These technologies enable advanced analytics, predictive maintenance, and autonomous decision-making, further enhancing the capabilities of control and connectivity systems.

Businesses in Pakistan are leveraging AI and ML to optimize their operations, improve customer experiences, and drive innovation. The increasing availability of AI and ML solutions, coupled with the growing expertise in these technologies, is fueling their adoption in the Control & Connectivity market in Pakistan. Local special circumstances in Pakistan are also contributing to the development of the Control & Connectivity market.

The country has a large population and a rapidly growing middle class, which is driving demand for advanced technologies and services. Additionally, the government of Pakistan has launched initiatives to promote digitalization and improve connectivity infrastructure across the country. These initiatives, such as the Digital Pakistan Vision and the National Broadband Policy, are creating a conducive environment for the growth of the Control & Connectivity market.

Underlying macroeconomic factors are also playing a role in the development of the Control & Connectivity market in Pakistan. The country has a stable economy with a favorable investment climate, attracting both domestic and foreign investments in the technology sector. Furthermore, the increasing internet penetration and smartphone adoption rates in Pakistan are creating a large customer base for control and connectivity solutions.

The availability of affordable smartphones and data plans is enabling more people to access and utilize control and connectivity technologies. In conclusion, the Control & Connectivity market in Pakistan is witnessing significant growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The adoption of IoT and AI technologies, along with government initiatives and favorable economic conditions, are contributing to the expansion of the market.

As Pakistan continues to modernize and digitize, the demand for control and connectivity solutions is expected to further increase, presenting opportunities for businesses in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.