Comfort & Lighting - Western Africa

Revenue in the Comfort & Lighting market is projected to reach US$46.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 14.15%, resulting in a projected market volume of US$90.1m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 5.3m users by 2029.
Household penetration will be 2.9% in 2024 and is expected to hit 6.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$20.70.

Definition:

Comfort & Lighting market includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g., door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Philips, Google, Ring Samsung, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for living atmosphere improvement
Smart lighting/bulbs
Window/door sensors (e.g., Ring Alarm Pack), shading devices (e.g., Lutron Caséta), garage door controls (e.g., Meross Smart WiFi Garage Door Opener)

Control buttons, gateways/hubs
Smart TVs
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Comfort & Lighting market in Western Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Comfort & Lighting market in Western Africa are shifting towards more energy-efficient and sustainable solutions.

Consumers are becoming more conscious of their environmental impact and are seeking products that are both stylish and eco-friendly. This has led to an increased demand for LED lighting solutions, which consume less energy and have a longer lifespan compared to traditional incandescent bulbs. Additionally, there is a growing interest in smart lighting systems that can be controlled remotely through mobile applications, providing convenience and flexibility to users.

Trends in the Comfort & Lighting market in Western Africa are also influenced by global and regional developments. The increasing urbanization in the region has led to a rise in residential and commercial construction projects, driving the demand for comfort and lighting solutions. As a result, there is a growing market for interior design and home automation systems, which offer integrated solutions for lighting, temperature control, and security.

Furthermore, the adoption of smart home technology is on the rise, with more consumers embracing connected devices and voice-controlled assistants. Local special circumstances in Western Africa further contribute to the development of the Comfort & Lighting market. The region's abundant sunlight makes it an ideal location for solar-powered lighting solutions.

As a result, there is a growing market for solar-powered street lights, especially in rural areas with limited access to electricity. Additionally, the region's rapid population growth and increasing disposable income levels are driving the demand for comfort and lighting products. This presents opportunities for both local and international manufacturers to cater to the needs of a growing consumer base.

Underlying macroeconomic factors also play a role in the development of the Comfort & Lighting market in Western Africa. Economic stability and government initiatives to promote sustainable development are key drivers of market growth. The region's governments are implementing policies and regulations to encourage the use of energy-efficient lighting solutions and promote renewable energy sources.

Furthermore, foreign direct investment in the construction sector and infrastructure development projects contribute to the demand for comfort and lighting products. In conclusion, the Comfort & Lighting market in Western Africa is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The shift towards energy-efficient and sustainable solutions, the adoption of smart home technology, and the region's abundant sunlight are key factors driving market growth.

Additionally, economic stability and government initiatives to promote sustainable development contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.