Control & Connectivity - Western Africa

Revenue in the Control & Connectivity market is projected to reach US$71.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.92%, resulting in a projected market volume of US$120.8m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 3.7m users by 2029.
Household penetration will be 1.9% in 2024 and is expected to hit 4.1% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$49.06.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Western Africa has been experiencing significant growth in recent years. Customer preferences for advanced technology solutions, increasing internet penetration, and the need for improved connectivity are driving this trend.

Additionally, local special circumstances such as government initiatives and infrastructure development are contributing to the market's development. Customer preferences in Western Africa are shifting towards advanced technology solutions in the Control & Connectivity market. With the increasing adoption of smartphones and other smart devices, there is a growing demand for seamless connectivity and control over these devices.

Customers are looking for solutions that provide easy access and control over their devices, whether it be through mobile apps or voice commands. This preference for convenience and connectivity is driving the demand for Control & Connectivity products and services in the region. The market is also benefiting from the increasing internet penetration in Western Africa.

As more people gain access to the internet, the demand for connectivity solutions is growing. This is particularly true in urban areas where internet infrastructure is more developed. Customers are looking for reliable and fast internet connections to support their digital activities, such as online streaming, gaming, and remote work.

This has created a significant market opportunity for Control & Connectivity providers to offer solutions that enhance internet connectivity and ensure a seamless online experience. Furthermore, the need for improved connectivity in Western Africa is driving the growth of the Control & Connectivity market. The region has a vast and diverse geography, with many remote and underserved areas.

These areas often face challenges in terms of connectivity, making it difficult for individuals and businesses to access the internet and stay connected. As a result, there is a growing demand for solutions that can bridge the connectivity gap and provide reliable internet access in these areas. Control & Connectivity providers are stepping in to offer innovative solutions such as satellite internet and wireless connectivity to address this need.

In addition to customer preferences and market demand, there are also local special circumstances that are contributing to the development of the Control & Connectivity market in Western Africa. Governments in the region are recognizing the importance of connectivity for economic growth and development, and are implementing initiatives to improve internet access and connectivity infrastructure. These initiatives include the deployment of fiber optic networks, the establishment of internet exchange points, and the promotion of digital literacy.

These efforts are creating a favorable environment for the growth of the Control & Connectivity market. Underlying macroeconomic factors are also playing a role in the development of the Control & Connectivity market in Western Africa. The region has been experiencing steady economic growth, which is driving increased investment in infrastructure development, including telecommunications and internet connectivity.

Additionally, the rising middle class in Western Africa has more disposable income to spend on technology products and services, further fueling the demand for Control & Connectivity solutions. Overall, the Control & Connectivity market in Western Africa is experiencing significant growth due to customer preferences for advanced technology solutions, increasing internet penetration, and the need for improved connectivity. Local special circumstances such as government initiatives and infrastructure development are also contributing to the market's development.

With the region's growing economy and increasing demand for connectivity, the Control & Connectivity market in Western Africa is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.