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  3. OTC Pharmaceuticals

Wound Care - Central Asia

Central Asia
  • Revenue in the Wound Care market amounts to US$5.10m in 2024. The market is expected to grow annually by 0.07% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$1bn in 2024).
  • In relation to total population figures, per person revenues of US$0.06 are generated in 2024.

Definition:
The Wound Care market consists of a comprehensive array of over-the-counter (OTC) solutions. These solutions are aimed at managing wounds, promoting healing, and preventing infections. The product offerings encompass adhesive bandages for minor wound coverage, first aid kits providing extensive supplies, gauze and tape for maintaining cleanliness, as well as wound healing ointments that support the recovery of damaged skin and wounds. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The Wound Care market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

In-Scope

  • Plasters
  • Adhesive Bandages
  • First Aid Kits
  • Gauze
  • Healing Ointment

Out-Of-Scope

  • Anti-Foot Blister Products
  • Wound Closure Devices, which require professional application
  • Prescription Wound Treatments

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Most recent update: Mar 2024

Source: Statista Market Insights

Analyst Opinion

The Wound Care market in Central Asia is experiencing significant growth due to several factors.

Customer preferences:
Customers in Central Asia are increasingly seeking advanced wound care products and treatments. This is driven by a growing awareness of the importance of proper wound care and the desire for faster and more effective healing. Additionally, there is a preference for products that are easy to use and require minimal maintenance, as well as those that provide a high level of comfort for patients.

Trends in the market:
One of the key trends in the Wound Care market in Central Asia is the increasing adoption of advanced wound care products. These products, such as hydrogels, foam dressings, and alginate dressings, offer superior wound healing properties compared to traditional wound care products. They promote faster healing, reduce the risk of infection, and provide better overall patient outcomes. As a result, healthcare providers in Central Asia are increasingly incorporating these advanced products into their wound care protocols. Another trend in the market is the growing demand for wound care products that are specifically tailored to the needs of different types of wounds. For example, there is a rising demand for products that are designed for chronic wounds, such as pressure ulcers and diabetic foot ulcers. These products often have unique features, such as moisture management capabilities and enhanced exudate absorption, to address the specific challenges associated with chronic wounds.

Local special circumstances:
Central Asia has a significant elderly population, which is a key demographic driving the demand for wound care products. As people age, their skin becomes more fragile and prone to wounds, such as pressure ulcers. Therefore, there is a growing need for wound care products that can effectively treat and prevent these types of wounds. Additionally, Central Asia has a high prevalence of diabetes, which is another factor contributing to the growth of the Wound Care market. Diabetic patients are at a higher risk of developing foot ulcers, which can be difficult to heal and often require specialized wound care products and treatments.

Underlying macroeconomic factors:
The economic growth in Central Asia is also playing a role in the development of the Wound Care market. As the region continues to experience economic development, there is an increase in healthcare spending, which includes investments in advanced medical technologies and treatments. This provides opportunities for the expansion of the Wound Care market and the introduction of innovative products and solutions. Furthermore, the improving healthcare infrastructure in Central Asia is contributing to the growth of the Wound Care market. As healthcare facilities become more advanced and accessible, there is a greater demand for high-quality wound care products and treatments. This is driving the market to expand and cater to the needs of healthcare providers and patients in the region.

Global Comparison

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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