OTC Pharmaceuticals - Lithuania | Statista Market Forecast

Revenue in the OTC Pharmaceuticals market amounts to US$366.20m in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of US$127.40m in 2024.
In global comparison, most revenue is generated United States (US$41bn in 2024).
In relation to total population figures, per person revenues of US$136.00 are generated in 2024.
In the OTC Pharmaceuticals market, 4.2% of total revenue will be generated through online sales by 2024.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Lithuania has been experiencing steady growth in recent years, driven by customer preferences for self-medication and the increasing availability of over-the-counter products. Customer preferences in the OTC Pharmaceuticals market in Lithuania have shifted towards self-medication, as consumers seek convenience and cost savings.

With busy lifestyles and limited access to healthcare professionals, many Lithuanians are opting to treat minor ailments themselves using over-the-counter medications. This trend is in line with the global market, where self-medication is becoming increasingly popular. In addition to self-medication, customers in Lithuania are also looking for products that offer quick relief and are easy to use.

This has led to a growing demand for OTC pharmaceuticals that come in the form of tablets, capsules, and liquids, as they are convenient and easy to administer. Furthermore, customers are increasingly seeking products that are natural and have minimal side effects, reflecting a growing interest in holistic health and wellness. The OTC Pharmaceuticals market in Lithuania is also influenced by local special circumstances.

The country has a well-developed healthcare system, with a high level of access to pharmacies and healthcare professionals. This enables consumers to easily obtain advice and recommendations on over-the-counter medications, which further supports the trend of self-medication. Additionally, the government has implemented regulations to ensure the safety and quality of OTC pharmaceuticals, providing consumers with confidence in the products available on the market.

Underlying macroeconomic factors have also contributed to the growth of the OTC Pharmaceuticals market in Lithuania. The country has experienced steady economic growth, resulting in increased disposable income and a higher standard of living. This has allowed consumers to spend more on healthcare and wellness products, including over-the-counter medications.

Furthermore, the aging population in Lithuania has created a larger consumer base for OTC pharmaceuticals, as older individuals often require medication for chronic conditions and age-related ailments. In conclusion, the OTC Pharmaceuticals market in Lithuania is developing in response to customer preferences for self-medication, convenience, and natural products. The market is supported by a well-developed healthcare system, government regulations, and favorable macroeconomic conditions.

As the trend towards self-medication continues to grow, it is expected that the OTC Pharmaceuticals market in Lithuania will experience further expansion in the coming years.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.