Market Insights Consumer OTC Pharmaceuticals

Eye Care - Greece

Greece

Revenue in the Eye Care market amounts to US$19.54m in 2024. The market is expected to grow annually by 1.84% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$1,256m in 2024).
In relation to total population figures, per person revenues of US$1.90 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Market

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Analyst Opinion

The Eye Care market in Greece is experiencing significant growth and development. Customer preferences for eye care products and services have evolved, leading to new trends in the market.

Additionally, there are local special circumstances and underlying macroeconomic factors that contribute to the market's development. Customer preferences in the Eye Care market in Greece have shifted towards a greater emphasis on preventive care and overall eye health. Consumers are increasingly aware of the importance of regular eye exams and are seeking out products and services that can help maintain good vision and prevent eye-related issues.

This has led to a growing demand for products such as contact lenses, eyeglasses, and eye drops that cater to specific eye conditions. Additionally, there is a rising interest in natural and organic eye care products, as consumers become more conscious of the ingredients used in these products. Trends in the Eye Care market in Greece include the growing popularity of online shopping for eye care products.

With the convenience and wide range of options available online, consumers are opting to purchase their eyeglasses, contact lenses, and other eye care products through e-commerce platforms. This trend has also been fueled by the COVID-19 pandemic, as more people turn to online shopping to minimize contact and exposure. Furthermore, there is an increasing demand for personalized eye care solutions, such as custom-made contact lenses or tailored eye exams that take into account individual needs and preferences.

Local special circumstances in Greece also contribute to the development of the Eye Care market. The country has a high prevalence of myopia, or nearsightedness, among its population. This has led to a greater need for corrective eyewear, such as glasses or contact lenses, and regular eye exams to monitor and manage vision issues.

Additionally, Greece has a large aging population, which further drives the demand for eye care products and services. As people age, their vision often deteriorates, requiring specialized eye care solutions. Underlying macroeconomic factors, such as increasing disposable income and improved healthcare infrastructure, also play a role in the growth of the Eye Care market in Greece.

As the economy improves, consumers have more purchasing power and are willing to spend on quality eye care products and services. Furthermore, the availability of advanced medical technologies and specialized eye care clinics and hospitals has made it easier for consumers to access the care they need. In conclusion, the Eye Care market in Greece is developing due to changing customer preferences, including a focus on preventive care and natural products, as well as the growing popularity of online shopping.

Local special circumstances, such as the high prevalence of myopia and the aging population, contribute to the market's growth. Underlying macroeconomic factors, such as increasing disposable income and improved healthcare infrastructure, also play a significant role.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.