Ready-to-Drink (RTD) Coffee - Sweden

The Ready-to-Drink (RTD) Coffee market in Sweden has been experiencing significant growth in recent years.

Customer preferences: Swedish consumers have shown a growing preference for convenience and on-the-go consumption, which has fueled the demand for RTD coffee products. The busy lifestyles of urban dwellers and the increasing number of people working remotely have led to a rise in the consumption of ready-to-drink beverages, including coffee. Additionally, the younger generation, who are more open to trying new and innovative products, have also contributed to the growth of the RTD coffee market in Sweden.

Trends in the market: One of the key trends in the RTD coffee market in Sweden is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is in line with the global shift towards healthier and more natural beverages, as cold brew coffee is often perceived as being less processed and more refreshing. Another trend in the market is the introduction of new flavors and variants of RTD coffee. Swedish consumers are becoming more adventurous in their taste preferences and are seeking unique and exotic flavors. As a result, companies in the RTD coffee market are constantly innovating and launching new products to cater to these changing preferences.

Local special circumstances: Sweden is known for its strong coffee culture, with Swedes being among the highest consumers of coffee per capita in the world. Coffee is deeply ingrained in Swedish society, with fika (the Swedish tradition of taking a coffee break) being an important part of daily life. This cultural affinity for coffee has created a favorable environment for the growth of the RTD coffee market in Sweden.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Sweden have also contributed to the growth of the RTD coffee market. With a high standard of living and a willingness to spend on premium products, Swedish consumers are more likely to purchase RTD coffee products, which are often priced at a premium compared to traditional coffee. Additionally, the increasing trend of health and wellness consciousness among consumers has led to a demand for healthier and more natural beverages, which has further boosted the growth of the RTD coffee market in Sweden.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.