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Soft Drinks - Laos

Laos
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$382.40m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$42.83m in 2024.
  • Revenue, combined amounts to US$425.30m in 2024.
  • The revenue, at home is expected to grow annually by 6.96% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$49.43 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 184.80m L by 2024.
  • Volume, out-of-home is expected to amount to 7.57m L in 2024.
  • Volume, combined is expected to amount to 192.30m L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 23.88L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Laos has been experiencing significant growth in recent years. Customer preferences for non-alcoholic beverages have been shifting towards healthier options, driving the demand for soft drinks. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the market.

    Customer preferences:
    Laos, like many other countries in the region, has seen a rise in health-conscious consumers. As a result, there has been a growing demand for soft drinks that offer healthier alternatives to traditional carbonated beverages. Consumers are increasingly looking for options that are low in sugar, free from artificial additives, and made from natural ingredients. This shift in customer preferences has led to the introduction of a wide range of healthier soft drink options in the market, including natural fruit juices, herbal teas, and flavored water.

    Trends in the market:
    One of the key trends in the Soft Drinks market in Laos is the increasing popularity of locally produced beverages. Consumers are showing a preference for products that are made using traditional recipes and local ingredients. This trend is driven by a desire to support local businesses and promote traditional flavors. As a result, there has been a surge in the production and consumption of locally made soft drinks, including traditional herbal drinks and fruit-based beverages. Another trend in the market is the growing demand for convenience. Busy lifestyles and the increasing urbanization in Laos have led to a rise in the consumption of ready-to-drink soft drinks. Consumers are looking for products that are easy to carry and consume on the go. This has led to the introduction of smaller packaging sizes and the expansion of distribution channels to include convenience stores and online platforms.

    Local special circumstances:
    Laos is known for its rich biodiversity and abundance of natural resources. This has created a unique opportunity for the Soft Drinks market to capitalize on the availability of locally sourced ingredients. The country's tropical climate allows for the cultivation of a wide variety of fruits, which are often used in the production of soft drinks. Additionally, Laos has a long tradition of using herbs and plants for medicinal purposes, leading to the development of herbal soft drinks that cater to the local market.

    Underlying macroeconomic factors:
    The Soft Drinks market in Laos is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, leading to an increase in disposable income levels. As a result, consumers have more purchasing power and are able to afford a wider range of soft drinks. Additionally, the growing tourism industry in Laos has also contributed to the growth of the market. Tourists visiting the country often seek out local beverages as part of their cultural experience, further driving the demand for soft drinks. In conclusion, the Soft Drinks market in Laos is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of locally produced beverages, and the demand for convenience are some of the key trends driving the market. With its rich natural resources and growing economy, Laos offers a unique opportunity for the Soft Drinks industry to thrive.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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