Bottled Water - Laos

The Bottled Water market in Laos has been experiencing significant growth in recent years.

Customer preferences: Laos is a landlocked country in Southeast Asia, and its citizens have traditionally relied on tap water for their drinking needs. However, with increasing concerns about water quality and safety, there has been a shift in consumer preferences towards bottled water. Bottled water is seen as a convenient and reliable source of clean drinking water, especially in urban areas where access to clean tap water may be limited.

Trends in the market: One of the key trends in the Bottled Water market in Laos is the growing demand for premium and flavored bottled water. As disposable incomes rise and consumers become more health-conscious, there is a growing preference for bottled water that offers additional benefits such as enhanced hydration or natural flavors. This trend is in line with global market trends, where flavored and functional bottled water products are gaining popularity. Another trend in the market is the increasing popularity of eco-friendly packaging options. As consumers become more environmentally conscious, there is a growing demand for bottled water packaged in recyclable materials or with minimal plastic usage. This trend is driven by both consumer preferences and government initiatives to reduce plastic waste.

Local special circumstances: Laos is a country with a predominantly rural population, and access to clean drinking water can be a challenge in remote areas. This has contributed to the growth of the Bottled Water market, as consumers in these areas rely on bottled water as a safe and convenient alternative to tap water. Additionally, the tourism industry in Laos has been growing steadily, and tourists often prefer to drink bottled water to ensure their safety and avoid potential health issues.

Underlying macroeconomic factors: The growing economy in Laos has played a significant role in the development of the Bottled Water market. As disposable incomes increase, consumers are willing to spend more on premium bottled water products. Furthermore, the government's efforts to improve infrastructure and access to clean water have also contributed to the growth of the market. In conclusion, the Bottled Water market in Laos is experiencing growth due to changing customer preferences, including a shift towards premium and flavored bottled water, as well as increasing demand for eco-friendly packaging options. The local special circumstances, such as limited access to clean tap water in rural areas and the growing tourism industry, have also contributed to the market's development. Additionally, the country's growing economy and government initiatives to improve infrastructure and access to clean water have played a significant role in the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.