Soft Drinks - Gambia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$93.07m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$7.53m in 2024.
Revenue, combined amounts to US$100.60m in 2024.
The revenue, at home is expected to grow annually by 8.10% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$32.75 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 68.90m L by 2024.
Volume, out-of-home is expected to amount to 1.22m L in 2024.
Volume, combined is expected to amount to 70.11m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.7% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 24.24L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Gambia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Gambia have shifted towards healthier and more natural options. Consumers are increasingly seeking beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the negative health effects of sugary drinks. As a result, there has been a rise in the demand for natural fruit juices, flavored water, and herbal teas in Gambia. Trends in the market also reflect the global demand for convenience and on-the-go consumption. As the pace of life becomes faster, consumers are looking for beverages that are easy to consume and can be enjoyed anytime, anywhere. This has led to an increase in the popularity of ready-to-drink beverages, such as canned and bottled soft drinks, which offer convenience and portability. Additionally, the market has seen a rise in the demand for energy drinks and functional beverages that provide a quick boost of energy and offer health benefits. Local special circumstances in Gambia have also contributed to the development of the Soft Drinks market. The country's warm climate and high humidity levels make soft drinks a popular choice among consumers, especially during the hot summer months. The availability of a wide range of tropical fruits in Gambia has also influenced the market, with local fruit juices and smoothies gaining popularity among consumers who prefer natural and refreshing beverages. Underlying macroeconomic factors have played a role in the growth of the Soft Drinks market in Gambia. The country's growing population, urbanization, and increasing disposable income have created a larger consumer base with higher purchasing power. This has led to an increase in the demand for soft drinks and other beverages. Additionally, the government's efforts to promote the tourism industry in Gambia have attracted more tourists to the country, further boosting the demand for soft drinks in hotels, restaurants, and tourist destinations. In conclusion, the Soft Drinks market in Gambia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers in Gambia are increasingly seeking healthier and more natural options, as well as convenient and on-the-go beverages. The country's warm climate, availability of tropical fruits, growing population, urbanization, and increasing disposable income have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.