Skip to main content
  1. Market Insights
  2. Consumer
  3. Non-Alcoholic Drinks
  4. Ready-to-Drink (RTD) Coffee & Tea

Ready-to-Drink (RTD) Coffee - Gambia

Gambia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$2.56k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$62.14 in 2024.
  • Revenue, combined amounts to US$2.63k in 2024.
  • The revenue, at home is expected to grow annually by 9.38% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.00 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 549.50L by 2024.
  • Volume, out-of-home is expected to amount to 3.53L in 2024.
  • Volume, combined is expected to amount to 553.00L in 2024.
  • The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 5.2% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.00L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.

In-Scope

  • Coffee Drinks in PET bottles, glass bottles, cans, carton

Out-Of-Scope

  • Coffee in dry form (Instant coffee, coffee beans)
  • Syrups
  • Coffee with alcohol
  • Ready-to-Drink meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee market in Gambia is experiencing significant growth and development.

    Customer preferences:
    In recent years, there has been a shift in consumer preferences towards convenience and on-the-go consumption. This is reflected in the growing demand for Ready-to-Drink (RTD) Coffee products in Gambia. Consumers are increasingly seeking convenient and portable beverage options that can be easily consumed while commuting or during busy work schedules. The RTD Coffee market caters to this demand by offering ready-made coffee drinks in convenient packaging, eliminating the need for brewing or preparation.

    Trends in the market:
    The RTD Coffee market in Gambia is witnessing several key trends. Firstly, there is a growing preference for premium and specialty RTD Coffee products. Consumers are becoming more discerning about the quality and taste of their coffee, and are willing to pay a premium for products that offer a unique flavor profile or are made from high-quality ingredients. This trend is driving the introduction of new and innovative RTD Coffee products in the market. Another trend in the market is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This method of coffee preparation has gained traction among consumers in Gambia, who appreciate the refreshing and milder taste of cold brew coffee. As a result, many RTD Coffee brands are now offering cold brew variants to cater to this demand.

    Local special circumstances:
    Gambia has a vibrant coffee culture, with a significant portion of the population being regular coffee consumers. However, the majority of coffee consumed in the country is traditionally brewed and consumed at home or in cafes. The introduction of RTD Coffee products has provided consumers with a convenient and portable alternative to traditional coffee consumption. This has been particularly appealing to younger consumers and busy professionals who are looking for quick and hassle-free coffee options.

    Underlying macroeconomic factors:
    The growth of the RTD Coffee market in Gambia is also influenced by several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has resulted in a higher demand for convenience products, including RTD Coffee. Furthermore, the expanding urbanization and changing lifestyle patterns in Gambia have contributed to the rising popularity of RTD Coffee, as consumers seek out convenient and time-saving options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Gambia is witnessing significant growth and development, driven by changing consumer preferences, the introduction of premium and specialty products, and the convenience factor offered by RTD Coffee. The local coffee culture and macroeconomic factors such as economic growth and changing lifestyle patterns have also contributed to the market's expansion. As the demand for convenience and on-the-go products continues to rise, the RTD Coffee market in Gambia is expected to experience further growth in the coming years.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - BackgroundReady-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.