Soft Drinks - Ecuador | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$1.14bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$439.90m in 2024.
Revenue, combined amounts to US$1.58bn in 2024.
The revenue, at home is expected to grow annually by 2.49% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$62.09 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 801.70m L by 2024.
Volume, out-of-home is expected to amount to 85.32m L in 2024.
Volume, combined is expected to amount to 887.00m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.8% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 43.62L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Ecuador has been experiencing significant growth in recent years.

Customer preferences: Ecuadorian consumers have shown a strong preference for soft drinks, making it a popular beverage choice across all age groups. This can be attributed to the hot and humid climate in the country, where people often seek refreshing and hydrating drinks. Additionally, the convenience and affordability of soft drinks have made them a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Soft Drinks market in Ecuador is the growing demand for healthier options. As consumers become more health-conscious, there has been a shift towards low-sugar and natural ingredient-based soft drinks. This trend is driven by the increasing awareness of the negative health effects of excessive sugar consumption and the desire for healthier alternatives. Another trend in the market is the rise of functional beverages. Consumers are increasingly looking for soft drinks that offer additional benefits such as energy boost, improved digestion, or enhanced mental focus. This has led to the introduction of a variety of functional soft drinks in the market, including energy drinks, sports drinks, and herbal-infused beverages.

Local special circumstances: One of the unique factors influencing the Soft Drinks market in Ecuador is the popularity of traditional beverages. Ecuador has a rich cultural heritage, and traditional beverages like horchata and chicha have been consumed for centuries. These drinks are often made from local ingredients and have a distinct flavor profile, appealing to consumers looking for authentic and traditional experiences.

Underlying macroeconomic factors: The growing Soft Drinks market in Ecuador can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has resulted in greater purchasing power and an increased demand for non-essential products like soft drinks. Additionally, the expanding tourism industry in Ecuador has contributed to the growth of the Soft Drinks market. As more tourists visit the country, there is a higher demand for beverages, including soft drinks, in hotels, restaurants, and tourist attractions. This has created new opportunities for both local and international soft drink manufacturers to cater to the needs of both domestic and international consumers. In conclusion, the Soft Drinks market in Ecuador is growing due to customer preferences for refreshing and convenient beverages, the increasing demand for healthier options and functional beverages, the popularity of traditional drinks, and favorable macroeconomic factors such as economic growth and a thriving tourism industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.