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Juices - Ecuador

Ecuador
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to US$214.80m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$141.80m in 2024.
  • Revenue, combined amounts to US$356.60m in 2024.
  • The revenue, at home is expected to grow annually by 2.21% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$14bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$11.69 are generated in 2024.
  • In the Juices market, volume, at home is expected to amount to 110.60m L by 2024.
  • Volume, out-of-home is expected to amount to 14.04m L in 2024.
  • Volume, combined is expected to amount to 124.60m L in 2024.
  • The Juices market is expected to show a volume growth, at home of 1.5% in 2025.0.
  • The average volume per person, at home in the Juices market is expected to amount to 6.02L in 2024.

Definition:

This market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft drinks are not included here.

Structure:

The market consists of 6 markets:

  • Orange Juice
  • Apple Juice
  • Grapefruit Juice
  • Pineapple Juice
  • Grape Juice
  • Other Juice, Juice Mixtures & Smoothies

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company (e.g. Innocent), PepsiCo (e.g. Tropicana), Minute Maid, and Del Monte.

In-Scope

  • Fruit Juices (containing 100% fruit juice content)
  • Vegetable juices (containing 100% vegetable juice content)
  • Fruit juice mixtures and smoothies (100% fruit juice content)

Out-Of-Scope

  • Syrups and nectars (<100% Fruit content; see Soft Drinks segment)
  • Soft drinks with fruit juice content (see Soft Drinks segment)
Juices: market data & analysis - Cover

Market Insights Report

Juices: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Juices market in Ecuador has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances.

    Customer preferences:
    Consumers in Ecuador have been increasingly prioritizing healthier lifestyles, leading to a growing demand for natural and nutritious beverages such as juices. This shift in consumer preferences can be attributed to a greater awareness of the benefits of consuming fruits and vegetables, as well as a desire to reduce the consumption of sugary drinks. As a result, there has been a surge in the demand for fresh, organic, and cold-pressed juices in the country.

    Trends in the market:
    One of the key trends in the Juices market in Ecuador is the rising popularity of functional juices. These juices are fortified with vitamins, minerals, and other beneficial ingredients that cater to specific health needs. Functional juices are gaining traction among health-conscious consumers who are seeking products that offer additional health benefits beyond basic nutrition. This trend is driven by the growing interest in preventive healthcare and the desire to address specific health concerns. Another trend in the market is the increasing availability of premium and exotic juice flavors. Ecuador is known for its abundant supply of tropical fruits, such as mangoes, pineapples, and passion fruits. Local juice manufacturers are capitalizing on this advantage by introducing unique and exotic flavors that appeal to consumers looking for new taste experiences. This trend is also fueled by the rising demand for authentic and culturally diverse products.

    Local special circumstances:
    Ecuador is one of the largest exporters of fruits and vegetables in the region, which gives local juice manufacturers a competitive advantage in terms of sourcing high-quality and fresh ingredients. The country's favorable climate and fertile soil allow for the cultivation of a wide variety of fruits, ensuring a consistent supply of raw materials for the juice industry. This local advantage enables juice manufacturers to produce juices that are not only delicious but also rich in nutrients.

    Underlying macroeconomic factors:
    Ecuador has experienced steady economic growth in recent years, resulting in an increase in disposable income among consumers. This has led to a rise in purchasing power and a greater willingness to spend on premium and healthier products, including juices. The growing middle class in the country has become a key target market for juice manufacturers, driving the overall growth of the industry. In conclusion, the Juices market in Ecuador is witnessing significant growth due to changing consumer preferences towards healthier beverages, the emergence of functional juices, the availability of premium and exotic flavors, and the country's favorable climate for fruit cultivation. These trends, coupled with the steady economic growth and increasing disposable income, are driving the expansion of the market in Ecuador.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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