Soft Drinks - Eastern Asia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$68.86bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$28.12bn in 2024.
Revenue, combined amounts to US$96.98bn in 2024.
The revenue, at home is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$42.13 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 27.32bn L by 2024.
Volume, out-of-home is expected to amount to 5.45bn L in 2024.
Volume, combined is expected to amount to 32.77bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.0% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 16.72L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Eastern Asia has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards healthier beverage options, such as low-sugar or sugar-free drinks, as consumers become more health-conscious. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption and a desire for products that align with a healthier lifestyle. Additionally, there is an increasing demand for natural and organic ingredients in soft drinks, as consumers seek products that are perceived to be more wholesome and environmentally friendly. Trends in the market indicate a strong demand for ready-to-drink tea and coffee beverages, which are popular choices among Eastern Asian consumers. These beverages offer a convenient and refreshing option for on-the-go consumption, and are often preferred over carbonated soft drinks. This trend is particularly evident in countries such as China, Japan, and South Korea, where tea and coffee cultures have long histories and are deeply ingrained in the local culture. Local special circumstances in Eastern Asia also contribute to the growth of the Soft Drinks market. For example, the region has a large and growing population, which provides a significant consumer base for soft drink companies. Additionally, rapid urbanization and increasing disposable incomes have led to a rise in consumer spending on non-essential goods, including soft drinks. This has created a favorable market environment for soft drink companies to expand their operations and increase sales in the region. Underlying macroeconomic factors further support the growth of the Soft Drinks market in Eastern Asia. The region has experienced strong economic growth in recent years, leading to an increase in consumer purchasing power. This has allowed consumers to spend more on discretionary items, including soft drinks. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access and purchase a wide variety of soft drink products, further driving market growth. In conclusion, the Soft Drinks market in Eastern Asia is experiencing growth due to shifting customer preferences towards healthier options, a strong demand for ready-to-drink tea and coffee beverages, local special circumstances such as a large and growing population and increasing disposable incomes, and underlying macroeconomic factors such as strong economic growth and the rise of e-commerce. These factors combined create a favorable market environment for soft drink companies to expand their operations and increase sales in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.