Ready-to-Drink (RTD) Tea - Namibia

Namibia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$771.20k in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$66.58k in 2024.
Revenue, combined amounts to US$837.70k in 2024.
The revenue, at home is expected to grow annually by 6.84% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.29 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 410.80k L by 2024.
Volume, out-of-home is expected to amount to 11.42k L in 2024.
Volume, combined is expected to amount to 422.30k L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 3.1% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.16L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Namibia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, driving the demand for RTD tea products. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in Namibia have been influenced by global trends towards healthier lifestyles. As consumers become more health-conscious, they are seeking out beverages that offer both refreshment and nutritional benefits. RTD tea products have gained popularity as they are perceived as a healthier alternative to carbonated soft drinks. The convenience factor of RTD tea also appeals to busy consumers who are looking for on-the-go options. Furthermore, the variety of flavors and blends available in the market caters to different taste preferences, making RTD tea a versatile choice for consumers. The trends in the RTD tea market in Namibia reflect the global growth of this segment. The market has witnessed an increase in product offerings from both local and international brands. This competition has led to innovation in packaging, flavors, and marketing strategies. Manufacturers are focusing on introducing unique and exotic flavors to attract consumers. Furthermore, there is a growing trend towards organic and natural ingredients in RTD tea products, catering to the demand for healthier options. Local special circumstances in Namibia have contributed to the development of the RTD tea market. The country's hot climate makes refreshing beverages like RTD tea a popular choice among consumers. Additionally, Namibia has a diverse population with different cultural backgrounds, resulting in a demand for a wide range of flavors and blends. Local brands have capitalized on this by offering traditional flavors that resonate with the local population. Underlying macroeconomic factors have also played a role in the growth of the RTD tea market in Namibia. The country has experienced steady economic growth, resulting in an increase in disposable income. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options like RTD tea. Furthermore, the tourism industry in Namibia has been growing, attracting international visitors who are interested in experiencing local flavors and products. This has created a market for RTD tea products that cater to the preferences of both locals and tourists. In conclusion, the Ready-to-Drink (RTD) Tea market in Namibia has been developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier beverage options, convenience, and a wide range of flavors has driven the growth of this market. With the continued focus on health and wellness, the RTD tea market in Namibia is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.