Bottled Water - Namibia

Namibia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$81.27m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$4.73m in 2024.
Revenue, combined amounts to US$85.99m in 2024.
The revenue, at home is expected to grow annually by 3.91% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$30.71 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 110.50m L by 2024.
Volume, out-of-home is expected to amount to 2.44m L in 2024.
Volume, combined is expected to amount to 112.90m L in 2024.
The Bottled Water market is expected to show a volume growth, at home of -0.6% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 41.76L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in Namibia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Namibian consumers are increasingly choosing bottled water over other beverages due to its perceived health benefits and convenience. With rising concerns about water quality and safety, consumers are opting for bottled water as a safer and more reliable alternative. Additionally, the growing health and wellness trend has led to a shift towards healthier beverage options, with bottled water being a popular choice among health-conscious individuals.

Trends in the market: One of the key trends in the bottled water market in Namibia is the increasing demand for flavored and functional waters. Consumers are seeking variety and unique flavors in their bottled water choices, leading to the introduction of flavored water options by various brands. Functional waters, such as vitamin-infused or electrolyte-enhanced waters, are also gaining popularity among consumers looking for additional health benefits in their beverages. Another trend in the market is the rise of eco-friendly packaging options. With growing environmental concerns, consumers are becoming more conscious of the impact of plastic waste on the environment. As a result, there is a growing demand for bottled water brands that offer eco-friendly packaging solutions, such as biodegradable or recyclable materials.

Local special circumstances: Namibia's arid climate and limited access to clean drinking water contribute to the high demand for bottled water in the country. While Namibia has made significant progress in improving water infrastructure and access to clean drinking water, there are still areas where access is limited or unreliable. This creates a strong market for bottled water as a reliable source of safe drinking water, especially in rural and remote areas.

Underlying macroeconomic factors: Namibia's growing middle class and increasing disposable income levels have also fueled the growth of the bottled water market. As consumers have more purchasing power, they are willing to spend on premium bottled water brands and innovative products. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, further driving the demand for bottled water. In conclusion, the Bottled Water market in Namibia has experienced significant growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers are increasingly choosing bottled water for its health benefits and convenience, leading to a rise in flavored and functional water options. The arid climate and limited access to clean drinking water in Namibia contribute to the high demand for bottled water, while the country's growing middle class and increasing disposable income levels drive the market further.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.