Ready-to-Drink (RTD) Coffee - Namibia

The Ready-to-Drink (RTD) Coffee market in Namibia has been experiencing significant growth in recent years.

Customer preferences: Namibian consumers are increasingly looking for convenient and on-the-go options when it comes to their coffee consumption. Ready-to-Drink (RTD) Coffee provides a convenient solution for those who want their coffee fix without the need for brewing or preparation. The busy lifestyles of Namibian consumers, coupled with the desire for instant gratification, have contributed to the growing popularity of RTD Coffee in the country.

Trends in the market: One of the key trends in the RTD Coffee market in Namibia is the increasing demand for healthier and more natural options. Consumers are becoming more health-conscious and are actively seeking out products that are low in sugar, fat, and artificial additives. This has led to the emergence of RTD Coffee brands that offer organic, low-calorie, and plant-based options to cater to this demand. Another trend in the market is the rise of innovative flavors and product variations. Namibian consumers are becoming more adventurous in their taste preferences and are open to trying new and unique flavors. RTD Coffee brands have responded to this trend by introducing a wide range of flavors, including exotic fruits, spices, and even alcoholic blends, to cater to the diverse tastes of the Namibian market.

Local special circumstances: Namibia is a country with a growing coffee culture. While traditionally a tea-drinking nation, coffee consumption in Namibia has been on the rise in recent years. The emergence of coffee shops and cafes in major cities has contributed to the growing popularity of coffee among Namibian consumers. This coffee culture has also spilled over into the RTD Coffee market, with consumers looking for high-quality and premium options that replicate the taste and experience of a freshly brewed cup of coffee.

Underlying macroeconomic factors: The growing middle class in Namibia has been a key driver of the RTD Coffee market. As disposable incomes rise, consumers have more purchasing power to spend on convenience products such as RTD Coffee. Additionally, urbanization and the increasing number of young professionals in Namibia have also contributed to the growth of the market. These consumers are often on the go and prefer quick and convenient options for their coffee consumption. In conclusion, the Ready-to-Drink (RTD) Coffee market in Namibia is experiencing significant growth due to the increasing demand for convenient and on-the-go coffee options. Customer preferences for healthier and more natural products, as well as innovative flavors, have also contributed to the growth of the market. The emerging coffee culture in Namibia and the growing middle class, along with urbanization and the rise of young professionals, are underlying macroeconomic factors that have further fueled the growth of the RTD Coffee market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.