Juices - Namibia

The Juices market in Namibia has been experiencing steady growth in recent years, driven by changing customer preferences and trends in the market.

Customer preferences: In Namibia, there is a growing demand for healthier beverage options, and this has led to an increased interest in juices. Consumers are becoming more health-conscious and are looking for products that are natural, nutritious, and free from artificial additives. As a result, there is a shift towards fruit juices that are made from real fruits, without any added sugars or preservatives. Additionally, there is a preference for juices that are high in vitamins and antioxidants, as these are seen as beneficial for overall well-being.

Trends in the market: One of the key trends in the Juices market in Namibia is the rise in popularity of cold-pressed juices. Cold-pressed juices are made by extracting juice from fruits and vegetables using hydraulic pressure, which helps to retain more nutrients and enzymes compared to traditional juicing methods. The trend towards cold-pressed juices can be attributed to the growing awareness about the health benefits of consuming raw and unprocessed foods. Cold-pressed juices are often marketed as being more nutritious and are available in a variety of flavors and combinations to cater to different consumer preferences. Another trend in the market is the increasing demand for organic juices. Organic juices are made from fruits that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms. This trend is driven by consumers who are seeking products that are free from harmful chemicals and are produced in an environmentally sustainable manner. Organic juices are often perceived as being healthier and more natural, and are therefore preferred by a segment of the population.

Local special circumstances: Namibia is known for its rich agricultural resources and diverse range of fruits. The country has favorable climatic conditions for fruit cultivation, and this has contributed to the availability of a wide variety of fruits that can be used to produce juices. Locally sourced fruits are often used in the production of juices, which adds to the appeal of these products among consumers. Additionally, Namibia has a growing tourism industry, and juices made from local fruits are often marketed as a unique and authentic beverage option for tourists.

Underlying macroeconomic factors: Namibia has experienced steady economic growth in recent years, which has contributed to an increase in disposable income levels among consumers. As a result, there is a greater willingness to spend on premium and healthier products, including juices. The growing middle class in Namibia is also driving the demand for juices, as these products are seen as a symbol of a modern and healthy lifestyle. Furthermore, the urbanization trend in the country has led to an increase in convenience-oriented lifestyles, which has created a demand for on-the-go beverage options, such as packaged juices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.