Ready-to-Drink (RTD) Tea - Guinea

The Ready-to-Drink (RTD) Tea market in Guinea has been experiencing significant growth in recent years.

Customer preferences: Guinean consumers have shown a growing preference for convenience and healthier beverage options, which has contributed to the rise in popularity of RTD tea. As people lead increasingly busy lifestyles, they are seeking convenient and ready-to-consume beverages that can be enjoyed on-the-go. RTD tea offers a refreshing and convenient alternative to traditional hot tea, which requires preparation and brewing time. Additionally, consumers are becoming more health-conscious and are actively seeking out beverages that offer nutritional benefits. RTD tea, often made from natural ingredients and infused with various flavors, provides a healthier alternative to carbonated soft drinks and other sugary beverages.

Trends in the market: One of the key trends in the RTD tea market in Guinea is the introduction of new flavors and variations. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers. They are introducing unique flavors such as hibiscus, mint, and lemon, which appeal to the local palate. Additionally, there is a growing demand for organic and natural RTD tea products, as consumers are becoming more conscious of the ingredients used in their beverages. This trend is driving the development of organic RTD tea options in the market. Another trend in the market is the increasing availability of RTD tea in various packaging formats. Manufacturers are offering RTD tea in bottles, cans, and tetra packs, providing consumers with a wide range of choices. This allows consumers to select the packaging format that best suits their needs, whether it's for immediate consumption or for on-the-go convenience.

Local special circumstances: Guinea has a rich tea culture, with tea being an integral part of social gatherings and daily life. This cultural affinity towards tea has created a favorable environment for the growth of the RTD tea market. Guinean consumers are already familiar with the flavors and benefits of tea, making them more receptive to RTD tea products. Furthermore, the hot and humid climate in Guinea makes RTD tea a popular choice among consumers as a refreshing and hydrating beverage. The convenience and portability of RTD tea also make it an ideal option for consumers who do not have access to clean drinking water or prefer not to consume tap water.

Underlying macroeconomic factors: The growing middle class in Guinea, coupled with increasing disposable incomes, has contributed to the growth of the RTD tea market. As consumers have more purchasing power, they are able to afford premium and healthier beverage options, such as RTD tea. Additionally, the expanding retail sector in Guinea has made RTD tea more accessible to consumers. The presence of supermarkets, convenience stores, and online platforms has made it easier for consumers to find and purchase RTD tea products. In conclusion, the Ready-to-Drink (RTD) Tea market in Guinea is experiencing growth due to the preferences of convenience and healthier beverage options among consumers. The introduction of new flavors, availability in various packaging formats, the cultural affinity towards tea, and the hot climate in Guinea are all contributing factors to the market's development. The growing middle class and expanding retail sector in Guinea are also driving the growth of the RTD tea market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.