Bottled Water - Guinea

The Bottled Water market in Guinea has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing health consciousness among consumers. Bottled water is perceived as a healthier alternative to other beverages, such as carbonated drinks, which are often associated with high sugar content and potential health risks. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumption.

Trends in the market: Another trend in the market is the growing middle class in Guinea. As disposable incomes rise, consumers are able to afford bottled water as a regular part of their daily lives. This has led to an increase in demand for bottled water, as consumers are willing to pay for the convenience and perceived health benefits it offers.

Local special circumstances: Guinea is a country located in West Africa, where access to clean and safe drinking water can be limited in some areas. This has further contributed to the growth of the bottled water market, as consumers seek a reliable source of clean drinking water.

Underlying macroeconomic factors: In addition to customer preferences and local circumstances, there are also underlying macroeconomic factors that have contributed to the growth of the bottled water market in Guinea. The country has experienced stable economic growth in recent years, which has resulted in an increase in consumer purchasing power. This has allowed more consumers to afford bottled water on a regular basis. Furthermore, the government of Guinea has implemented policies to improve the quality of drinking water and promote the consumption of bottled water. This has helped to create a favorable business environment for bottled water companies and has encouraged investment in the industry. In conclusion, the Bottled Water market in Guinea has been growing due to the increasing health consciousness among consumers, the rising middle class, limited access to clean drinking water, stable economic growth, and government policies promoting the consumption of bottled water. As these trends and factors continue to drive the market, it is expected that the bottled water industry in Guinea will continue to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.