Ready-to-Drink (RTD) Coffee & Tea - Guinea

The Ready-to-Drink (RTD) Coffee & Tea market in Guinea has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Ready-to-Drink Coffee & Tea market in Guinea is the changing preferences of consumers. With increasing urbanization and a growing middle class, there has been a shift in consumer preferences towards convenience and on-the-go products. Ready-to-Drink Coffee & Tea products provide a convenient and quick way for consumers to enjoy their favorite beverages without the need for brewing or preparing them at home. Additionally, the busy lifestyles of consumers in Guinea have led to a higher demand for ready-to-drink beverages that can be consumed on the move.

Trends in the market: The Ready-to-Drink Coffee & Tea market in Guinea has witnessed several trends in recent years. One of the key trends is the increasing popularity of cold brew coffee and iced tea. Cold brew coffee is known for its smooth and less acidic taste, which has appealed to a wide range of consumers in Guinea. Similarly, iced tea has gained popularity as a refreshing and healthier alternative to carbonated soft drinks. As a result, both cold brew coffee and iced tea have become popular choices among consumers in Guinea. Another trend in the market is the introduction of innovative flavors and functional ingredients in Ready-to-Drink Coffee & Tea products. Manufacturers have been experimenting with different flavors such as caramel, vanilla, and chocolate to cater to the diverse taste preferences of consumers. Additionally, there has been a growing demand for functional beverages that offer health benefits. This has led to the introduction of Ready-to-Drink Coffee & Tea products infused with ingredients like antioxidants, vitamins, and herbs.

Local special circumstances: Guinea has a strong coffee and tea culture, which has contributed to the growth of the Ready-to-Drink Coffee & Tea market. The country is known for its high-quality coffee and tea production, and consumers in Guinea have a preference for locally sourced and organic products. This has led to the emergence of local brands that focus on using locally sourced coffee and tea beans in their Ready-to-Drink products. These local brands have gained popularity among consumers who value authenticity and support local businesses.

Underlying macroeconomic factors: The growth of the Ready-to-Drink Coffee & Tea market in Guinea can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has resulted in a higher demand for premium and convenience products, including Ready-to-Drink Coffee & Tea. Additionally, the expanding retail sector and the growth of e-commerce platforms have made it easier for consumers to access a wide range of Ready-to-Drink Coffee & Tea products. In conclusion, the Ready-to-Drink Coffee & Tea market in Guinea is experiencing growth due to changing customer preferences, including a shift towards convenience and on-the-go products. The market has witnessed trends such as the popularity of cold brew coffee and iced tea, as well as the introduction of innovative flavors and functional ingredients. The strong coffee and tea culture in Guinea, along with favorable macroeconomic factors, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.