Ready-to-Drink (RTD) Tea - France

The Ready-to-Drink (RTD) Tea market in France has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in France is the changing preferences of consumers. With increasing health consciousness, consumers are looking for healthier alternatives to carbonated drinks and sugary beverages. Ready-to-Drink teas, which are often perceived as a healthier option, have gained popularity among health-conscious consumers. Additionally, the convenience factor of RTD teas, which can be consumed on-the-go, has also contributed to their growing demand.

Trends in the market: The RTD Tea market in France has witnessed several trends in recent years. One of the key trends is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique flavors to cater to the diverse taste preferences of consumers. This has not only attracted existing tea drinkers but has also expanded the consumer base by appealing to those who may not typically consume tea. Another trend in the market is the increasing focus on natural and organic ingredients. Consumers are becoming more conscious about the ingredients used in their food and beverages, and this trend is reflected in the RTD Tea market as well. Manufacturers are incorporating natural and organic ingredients in their products to meet the growing demand for healthier and more sustainable options.

Local special circumstances: France has a rich tea culture, and this has played a significant role in the growth of the RTD Tea market. The country has a long history of tea consumption, and French consumers have developed a taste for high-quality teas. This has created a favorable environment for the growth of the RTD Tea market, as consumers are willing to explore different varieties and flavors of tea.

Underlying macroeconomic factors: The growing RTD Tea market in France can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high standard of living, which has led to increased disposable income among consumers. This has allowed them to spend more on premium and healthier beverages such as RTD teas. In conclusion, the Ready-to-Drink Tea market in France is experiencing growth due to changing customer preferences, the introduction of innovative flavors, the focus on natural and organic ingredients, the country's tea culture, and favorable macroeconomic factors. This trend is likely to continue in the coming years as consumers prioritize health and convenience in their beverage choices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.