Ready-to-Drink (RTD) Coffee & Tea - France

The Ready-to-Drink (RTD) Coffee & Tea market in France has been experiencing significant growth in recent years.

Customer preferences: French consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of RTD coffee and tea products. The busy lifestyles of consumers in France have led to an increased demand for ready-to-drink beverages that can be easily consumed while commuting or during work breaks. Additionally, the younger generation in France has shown a particular interest in trying new and innovative beverage options, which has further fueled the demand for RTD coffee and tea.

Trends in the market: One major trend in the RTD Coffee & Tea market in France is the increasing popularity of healthier and more natural products. Consumers are becoming more conscious about their health and are actively seeking beverages that are low in sugar and artificial additives. As a result, there has been a rise in the demand for RTD coffee and tea products that are made with natural ingredients and have reduced sugar content. This trend is also driven by the growing interest in wellness and healthy living among French consumers. Another trend in the market is the growing variety of flavors and options available in RTD coffee and tea products. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse tastes and preferences of consumers. This has led to a wider range of options, including flavored coffees, teas, and even coffee and tea blends. The availability of such a wide variety of flavors has attracted more consumers to the RTD coffee and tea market in France.

Local special circumstances: France has a strong coffee culture, with a preference for high-quality and premium coffee products. This cultural preference has influenced the development of the RTD coffee market in the country. French consumers have high expectations when it comes to the taste and quality of their coffee, and this has translated into the RTD coffee market as well. Manufacturers in France have focused on creating RTD coffee products that replicate the taste and quality of freshly brewed coffee, which has resonated well with consumers.

Underlying macroeconomic factors: The improving economy in France has also played a role in the growth of the RTD Coffee & Tea market. As disposable incomes increase, consumers have more purchasing power to spend on convenience products like RTD beverages. This has led to a higher demand for RTD coffee and tea products in the country. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in France is experiencing growth due to the increasing preference for convenience, the demand for healthier and more natural options, the availability of a wide variety of flavors, the strong coffee culture in the country, and the improving economy.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.