Bottled Water - France

The Bottled Water market in France has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in France is the increasing health consciousness among consumers. With growing concerns about the quality of tap water, many consumers are opting for bottled water as a safer and healthier alternative. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Bottled Water market in France is the rising demand for premium and flavored water. As consumers become more health-conscious, they are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration or natural flavors. This trend is driven by the desire for a more enjoyable and refreshing drinking experience. Another trend in the market is the increasing popularity of eco-friendly packaging. With growing concerns about plastic waste and its impact on the environment, consumers are actively seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend reflects a shift towards more sustainable consumption habits and a desire to reduce the environmental footprint of bottled water consumption.

Local special circumstances: France has a long-standing tradition of valuing food and beverages of high quality. This cultural preference for quality extends to the Bottled Water market, with consumers in France seeking out premium and artisanal water brands. This preference for quality and authenticity has created opportunities for niche and boutique water brands to thrive in the market.

Underlying macroeconomic factors: The strong growth in the Bottled Water market in France can also be attributed to favorable macroeconomic factors. The stable economic environment in France has led to increased disposable income levels, allowing consumers to spend more on premium products such as bottled water. Additionally, the tourism industry in France is a major driver of the Bottled Water market, as tourists often prefer to consume bottled water due to concerns about the quality of tap water in unfamiliar locations. In conclusion, the Bottled Water market in France is experiencing growth due to increasing health consciousness among consumers, the demand for premium and flavored water, and the preference for eco-friendly packaging. Cultural preferences for quality and authenticity, as well as favorable macroeconomic factors, are also contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.