Ready-to-Drink (RTD) Coffee - Haiti

The Ready-to-Drink (RTD) Coffee market in Haiti has been experiencing significant growth in recent years.

Customer preferences: Haitian consumers have shown a growing interest in convenient and on-the-go beverage options, which has contributed to the rise in popularity of RTD coffee. The busy lifestyles of urban consumers, coupled with the increasing influence of Western culture, have led to a shift in beverage preferences towards ready-to-drink options. Additionally, the younger generation in Haiti has been particularly receptive to the convenience and novelty of RTD coffee products.

Trends in the market: One of the key trends in the RTD coffee market in Haiti is the introduction of new flavors and variants. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers. This includes flavors inspired by local ingredients and traditional Haitian beverages, as well as international flavors that appeal to a wider audience. The availability of a wide range of flavors has contributed to the growing popularity of RTD coffee among consumers in Haiti. Another trend in the market is the increasing availability of RTD coffee in different packaging formats. Manufacturers have recognized the need to offer products in various sizes and packaging options to cater to the different consumption occasions and preferences of consumers. This includes single-serve bottles for on-the-go consumption, larger bottles for sharing, and even cans for a more convenient and portable option. The availability of different packaging formats has expanded the reach of RTD coffee in Haiti and made it more accessible to a wider consumer base.

Local special circumstances: Haiti has a unique coffee culture, with a strong tradition of coffee consumption. Coffee is deeply ingrained in the daily routines and social fabric of Haitian society. This cultural affinity for coffee has played a role in the growing popularity of RTD coffee in the country. Consumers are drawn to the familiar taste and aroma of coffee, and RTD coffee provides a convenient and accessible way to enjoy their favorite beverage.

Underlying macroeconomic factors: The growing middle class in Haiti has contributed to the increasing demand for RTD coffee. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and convenience products. RTD coffee, with its relatively affordable price point and convenience, fits well into the budgets and lifestyles of the expanding middle class in Haiti. Furthermore, the improving infrastructure and distribution networks in the country have made RTD coffee more accessible to consumers. Manufacturers are able to reach a wider audience through an expanding network of retail outlets, including supermarkets, convenience stores, and cafes. This increased availability has contributed to the growth of the RTD coffee market in Haiti. In conclusion, the Ready-to-Drink (RTD) Coffee market in Haiti is experiencing significant growth due to changing customer preferences, including the demand for convenient and on-the-go beverage options. The introduction of new flavors and packaging formats has also contributed to the popularity of RTD coffee in the country. The unique coffee culture in Haiti, along with the growing middle class and improving infrastructure, are underlying macroeconomic factors that have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.