Ready-to-Drink (RTD) Coffee & Tea - Haiti

The Ready-to-Drink (RTD) Coffee & Tea market in Haiti has been experiencing significant growth in recent years.

Customer preferences: Haitian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of ready-to-drink coffee and tea products. These beverages provide a quick and easy option for consumers who are looking for a refreshing and energizing drink while on the move.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Haiti is the increasing demand for healthier and natural products. Consumers are becoming more health-conscious and are seeking beverages that are made with natural ingredients and have reduced sugar content. As a result, companies in the market are introducing products that cater to these preferences, such as low-sugar or sugar-free options and beverages made with organic ingredients. Another trend in the market is the growing popularity of flavored RTD coffee and tea. Haitian consumers are looking for unique and exciting flavors that go beyond traditional options. This trend has led to the introduction of a wide variety of flavors, including fruit-infused coffees and teas, as well as innovative combinations such as coffee with chocolate or tea with mint.

Local special circumstances: Haiti's warm climate and tropical environment make it an ideal market for ready-to-drink coffee and tea products. The refreshing nature of these beverages makes them particularly appealing to consumers in Haiti, especially during hot and humid weather. Additionally, the convenience factor of RTD products aligns well with the fast-paced lifestyle of many Haitian consumers.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Haiti can also be attributed to several underlying macroeconomic factors. The country has experienced economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed more Haitians to afford and indulge in convenience products like ready-to-drink beverages. Additionally, the expanding middle class in Haiti has resulted in a larger consumer base for these products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Haiti is developing due to the growing preference for convenience, the increasing demand for healthier and natural products, and the popularity of flavored beverages. The warm climate and fast-paced lifestyle in Haiti also contribute to the growth of this market. Furthermore, underlying macroeconomic factors such as economic growth and an expanding middle class have played a significant role in the development of the RTD Coffee & Tea market in Haiti.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.