Home & Laundry Care - Haiti | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Haiti is estimated to be US$136.80m.
It is projected to experience an annual growth rate of 5.53% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$78.80m in 2024.
When compared globally, United States generates the highest revenue in the Home & Laundry Care market with US$32bn in 2024.
In terms of per capita revenue, each person in Haiti is expected to generate US$11.53 in 2024.
Furthermore, online sales are predicted to contribute 1.2% of the total revenue in the Home & Laundry Care market by 2024.
Despite economic challenges, the demand for environmentally-friendly home and laundry care products in Haiti is on the rise due to growing awareness of sustainability and health concerns.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Haiti is witnessing moderate growth, fueled by rising consumer awareness of hygiene, increased access to cleaning products, and the growing demand for effective household solutions that enhance daily living standards.

Customer preferences: Consumers in Haiti are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues and health implications associated with traditional cleaning agents. This shift is accompanied by a preference for locally sourced and organic ingredients, driven by cultural values that emphasize community support and natural living. Additionally, younger demographics are gravitating towards innovative, multifunctional products that simplify cleaning processes, aligning with their fast-paced lifestyles and desire for efficiency in household chores.

Trends in the market: In Haiti, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by a heightened awareness of environmental and health concerns. Consumers are increasingly favoring locally sourced, organic ingredients, reflecting cultural values that prioritize community support and natural living. This trend is particularly pronounced among younger demographics, who are leaning towards innovative, multifunctional products that streamline cleaning tasks. The implications for industry stakeholders include a need to adapt product offerings, invest in sustainable sourcing, and highlight the ecological benefits of their products to align with evolving consumer preferences.

Local special circumstances: In Haiti, the Home & Laundry Care market is shaped by the nation's unique geographical challenges, such as limited access to clean water and frequent natural disasters, which influence consumer preferences for concentrated, efficient cleaning solutions. Culturally, there is a strong emphasis on community and traditional practices, prompting a preference for locally produced, eco-friendly products. Moreover, regulatory factors, including the lack of stringent environmental regulations, create an opportunity for businesses to innovate sustainably while appealing to consumers’ growing environmental consciousness.

Underlying macroeconomic factors: The Home & Laundry Care market in Haiti is influenced by macroeconomic factors such as national economic stability, inflation rates, and foreign investment. Haiti's economic challenges, including high unemployment and low GDP growth, limit consumer spending power, affecting demand for premium cleaning products. Conversely, global trends toward sustainability and eco-friendliness create opportunities for local businesses to innovate and attract environmentally conscious consumers. Additionally, fiscal policies that promote small businesses can enhance market growth by encouraging local production and distribution of home care products, ultimately fostering economic resilience within communities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.