Definition:
The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Apr 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
The Ready-to-Drink (RTD) Coffee market in Burkina Faso is experiencing significant growth and development.
Customer preferences: Burkina Faso, like many other countries in Africa, has a growing urban population with a fast-paced lifestyle. This has led to an increasing demand for convenient and on-the-go food and beverage options. Ready-to-Drink (RTD) Coffee, with its convenience and refreshing taste, has become a popular choice among consumers in Burkina Faso.
Trends in the market: One of the key trends in the RTD Coffee market in Burkina Faso is the rising popularity of coffee as a social and lifestyle beverage. Coffee consumption has traditionally been associated with social gatherings and connecting with others. As the coffee culture continues to evolve in Burkina Faso, RTD Coffee has become a trendy and fashionable beverage choice for young consumers. Another trend in the market is the increasing availability and variety of RTD Coffee products. Local and international coffee brands have recognized the growing demand for RTD Coffee in Burkina Faso and have introduced a wide range of flavors and packaging options to cater to different consumer preferences. This has further fueled the growth of the RTD Coffee market in the country.
Local special circumstances: Burkina Faso has a strong agricultural sector, with coffee being one of the key crops grown in the country. The availability of locally grown coffee beans has contributed to the development of the RTD Coffee market. Local coffee producers have started to capitalize on this opportunity by partnering with beverage companies to produce RTD Coffee products using locally sourced coffee beans. This not only supports the local economy but also adds a unique selling point to the products.
Underlying macroeconomic factors: The economic growth and increasing disposable income in Burkina Faso have played a significant role in the development of the RTD Coffee market. As consumers have more purchasing power, they are willing to spend on premium and convenient products like RTD Coffee. Additionally, the growing urbanization and changing lifestyle patterns have created a favorable environment for the RTD Coffee market to thrive. In conclusion, the Ready-to-Drink (RTD) Coffee market in Burkina Faso is experiencing growth and development due to the increasing demand for convenient and on-the-go beverage options, the rising popularity of coffee as a social and lifestyle beverage, the availability and variety of RTD Coffee products, the presence of a strong agricultural sector, and the underlying macroeconomic factors such as economic growth and increasing disposable income.
Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights