Ready-to-Drink (RTD) Coffee - BRICS

The Ready-to-Drink (RTD) Coffee market in BRICS has been experiencing significant growth in recent years.

Customer preferences: The rising popularity of RTD coffee can be attributed to several customer preferences. Firstly, there is a growing demand for convenience among consumers. RTD coffee provides a quick and easy way for consumers to enjoy their favorite beverage on-the-go, without the need for brewing or preparation. Additionally, RTD coffee offers a wide variety of flavors and options, catering to different consumer tastes and preferences.

Trends in the market: In Brazil, the RTD coffee market has been driven by the increasing urbanization and busy lifestyles of consumers. The convenience of RTD coffee has made it a popular choice among busy professionals and young adults. Furthermore, the growing café culture in Brazil has also contributed to the demand for RTD coffee, as consumers seek to replicate the café experience at home or on-the-go. In Russia, the RTD coffee market has witnessed steady growth due to the increasing popularity of coffee consumption among younger consumers. The younger generation in Russia is more open to trying new and innovative coffee products, including RTD coffee. Additionally, the growing number of coffee shops and cafes in major cities has also contributed to the growth of the RTD coffee market. In India, the RTD coffee market has been driven by the increasing popularity of coffee as a social and lifestyle beverage. Coffee consumption in India has traditionally been dominated by tea, but the growing influence of Western culture and the rise of coffee shop chains has led to a shift in consumer preferences. RTD coffee has gained popularity among urban consumers, who are looking for a convenient and trendy coffee option. In China, the RTD coffee market has experienced rapid growth due to changing consumer preferences and the increasing influence of Western culture. The younger generation in China is increasingly embracing coffee as a trendy and fashionable beverage. Additionally, the growing number of coffee shop chains and the rise of e-commerce platforms have made RTD coffee more accessible to consumers.

Local special circumstances: Each country in the BRICS region has its own unique set of circumstances that contribute to the development of the RTD coffee market. In Brazil, the hot climate and the popularity of outdoor activities make RTD coffee a refreshing and convenient choice for consumers. In Russia, the cold climate and the long working hours of consumers make RTD coffee a convenient and quick energy boost. In India, the growing café culture and the increasing number of young professionals contribute to the demand for RTD coffee. In China, the fast-paced lifestyle and the influence of Western culture drive the popularity of RTD coffee among urban consumers.

Underlying macroeconomic factors: The growth of the RTD coffee market in the BRICS region can also be attributed to underlying macroeconomic factors. The rising disposable incomes of consumers have allowed them to spend more on convenience products like RTD coffee. Additionally, the increasing urbanization and changing lifestyles of consumers have created a demand for on-the-go food and beverages. Furthermore, the growing influence of Western culture and the rise of coffee shop chains have made coffee more accessible and popular among consumers in the BRICS region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.