Bottled Water - BRICS

BRICS

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$80.68bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$14.26bn in 2024.
Revenue, combined amounts to US$94.94bn in 2024.
The revenue, at home is expected to grow annually by 2.96% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$24.47 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 165.90bn L by 2024.
Volume, out-of-home is expected to amount to 11.85bn L in 2024.
Volume, combined is expected to amount to 177.70bn L in 2024.
The Bottled Water market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 50.31L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in BRICS has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances in each country.

Customer preferences: In the BRICS countries, there has been a notable shift in customer preferences towards healthier beverage options. Bottled water is perceived as a healthier alternative to sugary drinks, which have been linked to various health issues. Consumers are increasingly conscious of their health and are actively seeking out products that promote hydration and wellness. As a result, the demand for bottled water has surged in the BRICS countries.

Trends in the market: Each BRICS country has witnessed unique trends in the bottled water market. In Brazil, for example, flavored and functional waters have gained popularity, offering consumers a variety of options beyond plain water. Russia, on the other hand, has seen a rise in premium bottled water brands, catering to the growing middle class and their desire for high-quality products. In India, the market has been driven by the increasing urbanization and the convenience of packaged water for on-the-go consumption. China has experienced a boom in e-commerce, leading to the rise of online sales of bottled water, while South Africa has seen a growing demand for purified and mineral-rich bottled water.

Local special circumstances: The BRICS countries have unique circumstances that contribute to the development of the bottled water market. In Brazil, the hot climate and the popularity of outdoor activities make bottled water a necessity for hydration. In Russia, the lack of trust in tap water quality has led to a higher reliance on bottled water. In India, the limited access to clean drinking water in many areas has fueled the demand for packaged water. China's rapid urbanization has led to an increase in disposable income and a shift towards healthier lifestyles, driving the growth of the bottled water market. South Africa, with its water scarcity issues, has seen a rise in the consumption of bottled water as a reliable and safe drinking option.

Underlying macroeconomic factors: The growth of the bottled water market in the BRICS countries is also influenced by underlying macroeconomic factors. Rising disposable incomes, urbanization, and a growing middle class have contributed to increased consumer spending on bottled water. Additionally, improvements in distribution networks and the expansion of retail infrastructure have made bottled water more accessible to a larger population. The increasing awareness of environmental issues and the adoption of sustainable practices have also led to the development of eco-friendly packaging options in the bottled water market. Overall, the Bottled Water market in BRICS is witnessing significant growth due to changing customer preferences towards healthier options, emerging trends tailored to specific countries, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize their health and wellness, the demand for bottled water is expected to continue to rise in the BRICS countries.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.