Ready-to-Drink (RTD) Coffee & Tea - Norway

The Ready-to-Drink (RTD) Coffee & Tea market in Norway has been experiencing significant growth in recent years. Customer preferences for convenience, health-conscious choices, and unique flavors have been driving this trend. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Norway have shifted towards convenience and on-the-go options, leading to an increased demand for Ready-to-Drink (RTD) Coffee & Tea products. Busy lifestyles and a desire for quick and easy solutions have made RTD beverages a popular choice among consumers. The convenience factor allows customers to enjoy their favorite coffee or tea flavors without the need for preparation or brewing. Health-conscious choices have also played a role in the growth of the RTD Coffee & Tea market in Norway. Consumers are increasingly seeking out healthier alternatives to traditional sugary beverages. RTD Coffee & Tea products often offer low sugar or sugar-free options, as well as the inclusion of natural ingredients and functional additives such as antioxidants or vitamins. This appeals to health-conscious individuals who want to indulge in a refreshing beverage without compromising on their dietary preferences. Flavor innovation has been another key driver of the market. Norwegian consumers are open to trying new and unique flavors, and RTD Coffee & Tea brands have capitalized on this trend. From traditional coffee and tea flavors to more adventurous options like matcha green tea or cold brew coffee, there is a wide variety of choices available in the market. This diversity of flavors caters to different taste preferences and allows consumers to explore new taste experiences. Local special circumstances in Norway have also contributed to the development of the RTD Coffee & Tea market. The country has a strong coffee culture, with Norwegians being among the highest coffee consumers per capita in the world. This cultural affinity for coffee has created a receptive market for RTD Coffee products. Additionally, Norway's cold climate makes hot beverages like coffee and tea particularly appealing, both as a warming drink and as a comforting ritual. Underlying macroeconomic factors have further supported the growth of the RTD Coffee & Tea market in Norway. The country has a high disposable income per capita, allowing consumers to indulge in premium and higher-priced products. This willingness to spend on quality beverages has created opportunities for premium RTD Coffee & Tea brands to thrive in the market. Furthermore, Norway's strong economy and stable business environment have attracted international players to enter the market, increasing competition and driving innovation. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Norway is developing due to customer preferences for convenience, health-conscious choices, and unique flavors. Local special circumstances, such as the country's coffee culture and cold climate, have also contributed to the growth of the market. Additionally, underlying macroeconomic factors, including high disposable income and a stable business environment, have supported the development of the RTD Coffee & Tea market in Norway.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.