Bottled Water - Morocco

Morocco

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$596.30m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$108.10m in 2024.
Revenue, combined amounts to US$704.50m in 2024.
The revenue, at home is expected to grow annually by 2.09% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$15.61 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 1.49bn L by 2024.
Volume, out-of-home is expected to amount to 104.60m L in 2024.
Volume, combined is expected to amount to 1.59bn L in 2024.
The Bottled Water market is expected to show a volume growth, at home of 0.2% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 38.99L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Customers in Morocco have shown a growing preference for bottled water due to concerns about the quality and safety of tap water. This has led to an increase in demand for bottled water as a safer and more convenient alternative. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers who are looking for a quick and easy way to stay hydrated.

Trends in the market: One of the key trends in the bottled water market in Morocco is the increasing popularity of flavored and functional waters. Consumers are looking for more variety in their beverage choices and are willing to pay a premium for flavored waters that offer additional health benefits. This trend is driven by the growing health consciousness among consumers and their desire for beverages that not only quench their thirst but also provide added nutritional value. Another trend in the market is the rise of eco-friendly packaging options. As consumers become more aware of the environmental impact of plastic waste, there is a growing demand for bottled water products that are packaged in sustainable materials such as recycled plastic or biodegradable packaging. This trend is driven by the increasing emphasis on sustainability and corporate social responsibility among consumers.

Local special circumstances: Morocco is a country with a hot and arid climate, which makes bottled water a necessity for many residents. The scarcity of water sources and the lack of access to clean drinking water in some areas further contribute to the high demand for bottled water. Additionally, the tourism industry in Morocco is booming, and tourists often prefer to drink bottled water to avoid any potential health risks associated with tap water.

Underlying macroeconomic factors: The growing middle class in Morocco has led to an increase in disposable income, which has in turn fueled the demand for bottled water. As consumers become more affluent, they are willing to spend more on premium bottled water brands that offer higher quality and additional benefits. Furthermore, the government of Morocco has implemented initiatives to promote the consumption of bottled water and ensure its safety and quality, which has boosted consumer confidence in the market. In conclusion, the Bottled Water market in Morocco is experiencing growth due to customer preferences for safe and convenient drinking water, the popularity of flavored and functional waters, the demand for eco-friendly packaging, the local climate and tourism industry, and the increasing disposable income of the middle class. These factors are driving the market and are expected to continue to contribute to its growth in the future.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.